In 2024, advertising spending in Argentina increased by over 260 percent, albeit mostly due to inflation. In Brazil, advertising expenditure rose 14 percent, above the Latin American average of 12 percent. Mexico, Uruguay, and Costa Rica also recorded double-digit growth rates, although below the regional average. According to the same source, social media will be Latin America's fastest-growing ad channel in 2025.
Change in advertising spending in selected countries in Latin America in 2024
* The source adds that the increase in that market was mainly influenced by inflation. Click here for more information on Argentina's consumer price index (CPI).
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Adlatina. (January 2, 2025). Change in advertising spending in selected countries in Latin America in 2024 [Graph]. In Statista. Retrieved January 26, 2025, from https://www.statista.com/statistics/237954/latin-american-advertising-spending/?__sso_cookie_checker=failed
Adlatina. "Change in advertising spending in selected countries in Latin America in 2024." Chart. January 2, 2025. Statista. Accessed January 26, 2025. https://www.statista.com/statistics/237954/latin-american-advertising-spending/?__sso_cookie_checker=failed
Adlatina. (2025). Change in advertising spending in selected countries in Latin America in 2024. Statista. Statista Inc.. Accessed: January 26, 2025. https://www.statista.com/statistics/237954/latin-american-advertising-spending/?__sso_cookie_checker=failed
Adlatina. "Change in Advertising Spending in Selected Countries in Latin America in 2024." Statista, Statista Inc., 2 Jan 2025, https://www.statista.com/statistics/237954/latin-american-advertising-spending/?__sso_cookie_checker=failed
Adlatina, Change in advertising spending in selected countries in Latin America in 2024 Statista, https://www.statista.com/statistics/237954/latin-american-advertising-spending/?__sso_cookie_checker=failed (last visited January 26, 2025)
Change in advertising spending in selected countries in Latin America in 2024 [Graph], Adlatina, January 2, 2025. [Online]. Available: https://www.statista.com/statistics/237954/latin-american-advertising-spending/?__sso_cookie_checker=failed
