Uses for action codes in U.S. magazines Q2 2012

This graph presents the uses for action codes in magazines in the United States in the second quarter of 2012. Four percent of all codes were used to motivate the readers to interact with recipes, whereas five percent were used to encourage interaction with photo galleries.

Uses for action codes* in U.S. magazines in Q2 2012

Share of uses
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Source

Release date

August 2012

Region

United States

Survey time period

2012

Special properties

leading 100 U.S. magazines

Supplementary notes

* Action codes include 2D barcodes, QR codes and Microsoft Tags.
The figures total more than 100 percent because each action code may lead to more than one engagement. For example, it may be a video and then offer to share the video.

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Statistics on "Magazine industry in the U.S."

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