Influence of media on U.S. apparel shoppers in 2012, by ad type

Which of the following types of advertisements encouraged you to purchase apparel?*

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Release date

July 2012


United States

Survey time period

May 1-25, 2012

Number of respondents

base: n = 1,321**

Special properties

respondents who researched or shopped for apparel online within the past 6 months

Method of interview

Online survey

Supplementary notes

* The original question posed by the source was: "What role did each of the following advertisements play while you were shopping for apparel?" . The statistic presents the share of respondents which for each type answered "Encouraged me to purchase".
** Number of respondents varies.
Multiple answers were possible.
The source does not provide information about the age group of the respondents.

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