Coupon use in the United States 2017-2020

In 2020, 88 percent of survey respondents in the United States stated that they had used coupons for shopping, a decrease of six percent compared to the previous year.

Digital coupon apps and websites

Based on average monthly visits, Slickdeals.net was the preferred coupon website in the United States in 2019. Groupon.com and ebates.com were also among the most popular websites that year. One year earlier, some 70 percent of American adults searched for digital coupons on store websites themselves, making it the most common search method. Coupon apps were used to a lesser degree by American consumers during 2018: just under sixty percent used grocery/drug/mass store and/or supercenter saving apps in order to use coupons.

Importance of digital coupons

In 2018, just over 50 percent of American 18 to 39-year-olds considered discounts and coupons for digital purchases to be very important. While each age group found such digital coupons to be quite important, people aged sixty and over were the least concerned with them overall.