Coupon preference by consumers in the United States 2011, by type

This statistic shows coupon preference by consumers in the United States in 2011, by type. The Farnsworth Group's survey revealed that 58 percent of U.S. consumers in 2011 would prefer to receive coupons that would give them dollars off.

What types of coupons do you like most?

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Release date

July 2011


United States

Survey time period

April 2011

Number of respondents

n = 1,030

Special properties

Homeowners of single family homes; DIY levels of light, moderate, heavy and professional

Method of interview

Online survey

Supplementary notes

The age group of the respondents was 21 to 64 years old.

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Statistics on "Coupon market in the United States"

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