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Influence of TV on U.S. consumers' opinion about a company's reputation 2011

This statistic shows the influence of TV on U.S. consumers about a company's reputation in 2011. The Farnsworth Group's survey revealed that 62 percent of U.S. consumers felt that television commercials helped influence how they felt about a company in 2011.

Do television commericals help you form an image about a company?

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Source

Release date

July 2011

Region

United States

Survey time period

April 2011

Number of respondents

n = 1,030

Special properties

Homeowners of single family homes; DIY levels of light, moderate, heavy and professional

Method of interview

Online survey

Supplementary notes

The age group of the respondents was 21 to 64 years old.

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Statistics on "Cairo Communication"

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