Expectations towards TV home improvement commercials by U.S. consumers 2011

Published by Statista Research Department, Jul 15, 2011
This statistic shows the expectations towards TV home improvement commercials by U.S. consumers in 2011. The Farnsworth Group's survey revealed that 83 percent of U.S. consumers expected that TV commercials about home improvement stores informed them about the stores current specials and sales.

What types of information do you expect to see in TV commericals for home improvement stores?

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Source

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Release date

July 2011

Region

United States

Survey time period

April 2011

Number of respondents

n = 1,030

Special properties

Homeowners of single family homes; DIY levels of light, moderate, heavy and professional

Method of interview

Online survey

Supplementary notes

The age group of the respondents was 21 to 64 years old.
Includes top responses. Due to multiple responses, totals may exceed 100 percent.
The original question posed by the source was: "What type of information do you expect to see in television commercials for hardware, home improvement or building supply stores?"

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