Effectiveness of B2B marketing tactics in the U.S. 2010-2011

The statistic presents business-to-business marketing tactics, rated by their effectiveness in 2010 and 2011. According to MarketingSherpa, 40 percent of surveyed B2B marketers considered e-mail marketing effective in 2010.

Which of the following B2B marketing tactics do you consider effective?*

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Source

Release date

October 2011

Region

United States

Survey time period

June 2011

Number of respondents

n = 1,745 B2B marketers

Supplementary notes

* The source does not provide detailed information regarding the questions. The chosen wording here might therefore differ slightly from the survey.
The source provides neither the date of survey nor the number of respondents for 2010.
Multiple answers were possible.

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