Barriers to success in B2B marketing in the U.S. 2011

This statistic presents barriers to success in business-to-business marketing, as reported by B2B marketers in 2011. The MarketingSherpa survey revealed that 30 percent of the respondents considered the economic climate as the greatest barrier to B2B marketing success.

Which of the following do you consider the greatest barrier to B2B marketing success?*

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Source

Release date

October 2011

Region

United States

Survey time period

June 2011

Number of respondents

n = 1,745 B2B marketers

Supplementary notes

* The source does not provide detailed information regarding the questions. The chosen wording here might therefore differ slightly from the survey.
Multiple answers were possible.

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Statistics on "Digital marketing in the United Kingdom (UK)"

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