Allocation of B2B marketing budgets in the U.S. 2011, by marketing channel

This statistic presents the average allocation of business-to-business marketing budgets in the United States in 2011, broken down by marketing channel. According to the respondents of the MarketingSherpa survey, on average, 13 percent of the B2B marketing budget is allocated to e-mail marketing.

Average allocation of B2B marketing budgets in the United States in 2011, by marketing channel

Marketing tactics/channelShare of budget
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Release date

October 2011


United States

Survey time period

June 2011

Number of respondents

n = 1,745 B2B marketers

Supplementary notes

The source does not provide information regarding percentage points exceeding 100 percent.

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Statistics on "B2B marketing "

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