Effectiveness of list building tactics in B2B marketing in the U.S. 2011

The statistic presents the opinions of business-to-business marketers on various list-building tactics. The MarketingSherpa survey carried out in July 2011 revealed that 30 percent of B2B marketers considered paid search a very effective list building technique.

How effective do you consider the following list building tactics?

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Release date

August 2012


United States

Survey time period

July 2011

Number of respondents

n = 2,735 B2B marketers

Supplementary notes

* If a value is missing, the source does not provide it.
The original question posed by the source was: "Please indicate the level of effectiveness for each of the email list growth tactics your organization employs."
The source does not provide information regarding the missing percentage points to 100 percent.

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Statistics on "E-mail marketing in the United Kingdom (UK)"

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