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Leading factors in consumer selection of primary supermarkets in the United States in 2013 and 2014

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20132014
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Description Source More information
This graph depicts leading factors in consumer selection of primary supermarkets in the United States in 2013 and 2014. In 2014, 89.8 percent of U.S. consumers based their primary supermarket choice on a high-quality fruits and vegetables department. The features 'clean, neat store' and 'accurate shelf tags' rounded off the leading three features of a supermarket.
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Release date
February 2015
Region
United States
Survey time period
October to November 2014**
Number of respondents
902 respondents
Special properties
Chief household shoppers
Method of interview
Online survey
Supplementary notes
* Share of consumers who rated each factor as 'very important'.
** Date and study characteristics apply to the 2015 survey. Figures for the previous year have been conducted among equally large samples.
The SupermarketGuru.com Consumer Panel is an opt-in, food-involved population of more than 105,000 shoppers that are pre-registered with the site and submitted their confidential demographic information. Some 75.8 percent of respondents were female.
The original source does not give any information regarding the age of respondents.

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