Leading factors in consumer selection of U.S. primary supermarkets 2013-2014

This graph depicts leading factors in consumer selection of primary supermarkets in the United States in 2013 and 2014. In 2014, 89.8 percent of U.S. consumers based their primary supermarket choice on a high-quality fruits and vegetables department. The features 'clean, neat store' and 'accurate shelf tags' rounded off the leading three features of a supermarket.

Leading factors in consumer selection of primary supermarkets in the United States in 2013 and 2014

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

February 2015

Region

United States

Survey time period

October to November 2014**

Number of respondents

902 respondents

Special properties

Chief household shoppers

Method of interview

Online survey

Supplementary notes

* Share of consumers who rated each factor as 'very important'.
** Date and study characteristics apply to the 2015 survey. Figures for the previous year have been conducted among equally large samples.
The SupermarketGuru.com Consumer Panel is an opt-in, food-involved population of more than 105,000 shoppers that are pre-registered with the site and submitted their confidential demographic information. Some 75.8 percent of respondents were female.
The original source does not give any information regarding the age of respondents.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Ethnic foods"

Further Content: You might find this interesting as well

Statistics

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.