Churn rate of Spotify worldwide 2018-2019

The subscriber churn rate of Spotify worldwide amounted to 4.8 percent in the final quarter of 2019, down from 5.2 percent in the corresponding quarter of the previous year. Cmulative figures for 2019 are not available, but in the annual churn rate amounted to 19.8 percent, which the source noted was partially due to promotional trials. Whilst such trials draw in new subscribers, many of whom tend to convert, Spotify counts paid trialists in its subscriber numbers, meaning that those who do not convert then become churned subscribers.

Quarterly subscriber churn rate of Spotify worldwide from 2nd quarter 2018 to 4th quarter 2019

Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

February 2020

Region

Worldwide

Survey time period

Q2 2018 to Q4 2019

Supplementary notes

Missing data was not provided by the source.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Netflix in the Netherlands"

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.