Average local mobile search and display CTR in 2012, by device OS

This statistic gives information on the local mobile search and display advertising effectiveness during the second quarter of 2012, measured in the click-through rate by device. During that period of the, local mobile search CTR on iPhone devices was 4.37 percent.

Average local mobile search and display advertising CTR in 2nd quarter 2012, by device OS

AndroidiPhone
Local search3.15%4.37%
Local display0.35%0.72%
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Source

Release date

August 2012

Region

United States

Survey time period

2nd quarter 2012

Special properties

Android and iOS users

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