Global revenue of the market research industry 2008-2018

The global market research industry has contracted slightly in recent years, dropping from a peak of 46.09 billion U.S. dollars in 2014 to around 47.36 billion in 2018. Over the last decade, the global market research industry has performed contrary to broader economic trends.

Market research industry

Market research is the activity of gathering information about markets in which an organization sells their produces and/or services. This often includes detailed qualitative understandings of consumer attitudes and preferences through tools such interviews, surveys, and increasingly big-data analytics. The largest market research company in the world is U.S.-based Nielsen Holdings.

Reasons for decline

While growth in North America has been consistent, the European market has contracted significantly since 2014. Some analysts expect this poor performance to continue into the near future for two reasons. First is the short- and mid-term uncertainty created by Brexit, impacting the reliability of any market research conducted prior to the issue being resolved. Second is the implementation of the EU General Data Protection Regulation (GDPR) laws in May 2018, which limit what companies are able to do with personal data. A majority of IT professionals in France, Germany and the U.K. agree the GDPR laws will prevent personal data being passed on to third parties, reducing the amount of data available to researchers in Europe compared to other regions.

Global revenue of the market research industry from 2008 to 2018

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
in the first 12 months
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

September 2019



Survey time period

2008 to 2018

Supplementary notes

Figures have been rounded.
Values up to 2014 were taken from previous reports.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Market research"

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.