Composition of online retail visitors in the United States as of July 2012, by gender

Online retail visitors in the U.S. as of July 2012, by gender This statistic gives information on the composition of online retail audiences in the United States as of July 2012, by gender. During that month, 51.4 percent of unique U.S. online retail visitors using desktop or laptop computers were female.
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Share of unique visitors
Male48.6%
Female51.4%
Share of unique visitors
Male48.6%
Female51.4%
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This statistic gives information on the composition of online retail audiences in the United States as of July 2012, by gender. During that month, 51.4 percent of unique U.S. online retail visitors using desktop or laptop computers were female.
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Release date
September 2012
Region
United States
Survey time period
July 2012
Age group
8-19 years
Special properties
Home and work access, excluding mobile devices
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