U.S. online shopping preference 2017, by age group

Online shopping preference in the United States as of 2017, by age group

U.S. online shopping preference 2017, by age group This statistic gives information on the online shopping preference in the United States as of 2017, sorted by generation. During the survey period, it was found 67 percent of Millennial shoppers preferred to search and purchase on ecommerce sites rather than in store.
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Online shopping preference in the United States as of 2017, by age group

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Share of respondents who prefer online shopping
Millennials67%
Generation X56%
Baby Boomers41%
Seniors28%
Share of respondents who prefer online shopping
Millennials67%
Generation X56%
Baby Boomers41%
Seniors28%
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This statistic gives information on the online shopping preference in the United States as of 2017, sorted by generation. During the survey period, it was found 67 percent of Millennial shoppers preferred to search and purchase on ecommerce sites rather than in store.
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Release date
July 2017
Region
United States
Survey time period
2017
Age group
18 years and older
Special properties
online shoppers who have made an online purchase in the past six months
Method of interview
Online survey
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