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Digital advertising spending in the U.S. 2019-2024

It is projected that digital advertising expenditures in the United States will increase by approximately 83 percent between 2019 and 2024. In that five years period U.S. digital ad spend will grow from 132.46 to 242.8 billion dollars. These figures will represent roughly 46 percent of global digital ad spending, which is expected to surpass 526 billion U.S. dollars in 2024, up from the 283 billion recorded in 2018.

Mobile advertising in the U.S.

With mobile growing in strength, sources predict that it will account for the lion’s share of total digital spending in the United States. In 2019, more than 87 billion U.S. dollars is forecast to be spent on mobile ads in the country. Sometime in early 2017 a clear change was seen in allocation of marketing dollars, when U.S. industry professionals started increasing the share of their budgets devoted to mobile marketing. Since then, a growing focus on this medium is evident. While mobile advertising is becoming more popular, marketers still have some concerns with its execution, mainly when it comes to data quality and sourcing, as well as measurement issues. All in all, those who decided to spend on mobile have been shifting away from display ads and towards video advertising since early 2018.

Digital advertising spending in the United States from 2019 to 2024

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Sources

Release date

November 2020

Region

United States

Survey time period

2019

Supplementary notes

* Forecast.
Data includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices, and includes all the various formats of advertising on those platforms.

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Statistics on "Advertising market in the U.S."

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