Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Digital advertising spending in the United States from 2015 to 2021 (in billion U.S. dollars)

Exclusive Premium Statistic

Digital advertising spending in the U.S. 2015-2021 This statistic presents digital advertising spending in the United States from 2015 to 2016, as well as a forecast until 2021. The source projected that the spending would amount to 117.53 billion U.S. dollars in 2020. The global digital ad spend is expected to amount to more than 335 billion U.S. dollars by 2020. The spend per internet user is estimated to reach 303.2 U.S. dollars annually in 2017. In 2016, the U.S. had third-highest digital ad spend per internet user worldwide.
Show more
Spending in billion U.S. dollars
--
--
--
--
--
--
--
Spending in billion U.S. dollars
--
--
--
--
--
--
--

Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1.5m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account


only $49 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

View price details

Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1.5m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account


only $49 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

View price details

Download Settings Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Description Source More information
This statistic presents digital advertising spending in the United States from 2015 to 2016, as well as a forecast until 2021. The source projected that the spending would amount to 117.53 billion U.S. dollars in 2020. The global digital ad spend is expected to amount to more than 335 billion U.S. dollars by 2020. The spend per internet user is estimated to reach 303.2 U.S. dollars annually in 2017. In 2016, the U.S. had third-highest digital ad spend per internet user worldwide.
Show more
Release date
March 2017
Region
United States
Survey time period
March 2017
Special properties
includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-conected devices on search, display, classifieds and directories, lead generation, e-mail and mobile messaging; includes ads such as Facebook's News Feed Ads and Twitter's Promoted Tweets
Supplementary notes
* Forecast.

More information

Statista Accounts: Access All Statistics. Starting from $588 / Year

Basic Account

Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account

Your perfect start with Statista

  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account

Full access

Corporate solution including all features.

Send request

* All products require an annual contract.
   Prices do not include sales tax
   (New York residents only).
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom

Related Studies: Available to Download in PDF or PPTX Format

Advertising market in the U.S.
Advertising market in the U.S.

All Information
in one Presentation

Advertising market in the U.S.

Everything On "Advertising market in the U.S." in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "Digital advertising formats in the U.S."

  • Overview
The most important statistics
  • Video advertising
  • Display advertising
  • Search advertising
  • Consumer attitudes
Need help with using Statista for your research? Tutorials and first steps

Further Content: Statistics, Studies, and Topic Pages

Statistics on the topic

Topics

About Statista

Learn more about how Statista can support your business.

Request webinar
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.