About This Statistic
This statistic presents digital advertising spending in the United States from 2015 to 2016, as well as a forecast until 2021. The source projected that the spending would amount to 117.53 billion U.S. dollars in 2020. The global digital ad spend is expected to amount to more than 335 billion U.S. dollars by 2020. The spend per internet user is estimated to reach 303.2 U.S. dollars annually in 2017. In 2016, the U.S. had third-highest digital ad spend per internet user worldwide.