Features expected from a luxury brand mobile app according to affluent U.S. smartphone owners in 1st quarter 2012

Features expected from a luxury brand mobile app in 2012 This statistic gives information on the features expected from a luxury brand mobile app according to affluent smartphone users in the United States. During the first quarter of 2012, 36 percent of affluent U.S. smartphone app users with a a minimum gross annual income of 150,000 U.S. dollars expected early access or sneak peeks to new releases.
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Share of respondents in percent
Loyalty programs46%
Early access to sales45%
Exclusive updates about products or services39%
Exclusive offers for those who have downloaded the app38%
Early access or sneak peeks to new releases36%
High-quality images or video36%
Services and VIP privileges for top customers36%
Ability to purchase from mobile device34%
Easy access to customer service from device31%
Extension of brand's website29%
Customization based on consumer preferences28%
Recommendations based of personal preferences25%
Information unattainable via the website or the store20%
Share of respondents in percent
Loyalty programs46%
Early access to sales45%
Exclusive updates about products or services39%
Exclusive offers for those who have downloaded the app38%
Early access or sneak peeks to new releases36%
High-quality images or video36%
Services and VIP privileges for top customers36%
Ability to purchase from mobile device34%
Easy access to customer service from device31%
Extension of brand's website29%
Customization based on consumer preferences28%
Recommendations based of personal preferences25%
Information unattainable via the website or the store20%

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Description Source More information
This statistic gives information on the features expected from a luxury brand mobile app according to affluent smartphone users in the United States. During the first quarter of 2012, 36 percent of affluent U.S. smartphone app users with a a minimum gross annual income of 150,000 U.S. dollars expected early access or sneak peeks to new releases.
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Release date
September 2012
Region
United States
Survey time period
April 2012
Number of respondents
325 respondents
Age group
21 years and older
Special properties
App users with a minimum gross annual income of 150,000 U.S. dollars

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