Try our corporate solution for free!
+1 (212) 419-5770

Revenue of the U.S. DVD, game and video rental industry 2012-2017

This timeline depicts the projected revenue of the DVD, game and video rental industry in the United States from 2012 to 2017. It is estimated that the revenue of the industry in the U.S. will amount to about 4.25 billion U.S. dollars in 2014.

DVD, game and video rental industry – additional information

The DVD, game and video rental industry has been considered a key dying industry in the U.S., as forecasts show a drastic decline in revenues. The industry’s revenue is projected to drop in almost 50 percent between 2013 and 2017, and it is forecast to reach the lowest figure to date by then, 2.8 billion U.S. dollars. Considering home entertainment is still a profitable and promising market, much of this decline can be attributed to changes in the American consumers’ behavior, and their preferred way of consuming video content and games. In 2012, for example, online subscription accounted for 30 percent of the movie and TV rental market revenue in the U.S., while kiosks and store rental held 34 percent of the market share together. By 2015, online subscriptions were estimated to account for almost 50 percent of all movie and TV rentals in the U.S. Together, stores and kiosks held an estimate of 24 percent of the market, showing rental services are losing market share for online services, but still have their space in the industry.

Netflix, the leading streaming provider in the U.S., illustrates quite well this overall trend in the American market. The company, which started out as a rental DVD-by-mail service, still offers the possibility of renting movies and TV shows on DVD and Blu-ray. The number of Netflix DVD subscribers in the U.S. has dropped since 2011, but still amount to nearly five million in the last quarter of 2015. In comparison, the number of Netflix streaming subscribers in the U.S. rose from about 21 million in the third quarter of 2011 to 44.74 million in the last quarter of 2015, the highest figure to date.

Revenue of the DVD, game and video rental industry in the United States from 2012 to 2017

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until October 31st
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

April 2012


United States

Survey time period

April 2012

Supplementary notes

All figures are projections.
Figures have been rounded.

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
The ideal entry-level account for individual users
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Video games market in the U.S."

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.