Preferred social network ID for social login to e-commerce sites 2015

This statistic gives information on the social network ID that social network users worldwide prefer to use for social sign-ins to retail sites. As of the first quarter of 2015, 72 percent of social network users preferred to use their Facebook ID for social logins to e-commerce sites.

Social network ID that social network users worldwide prefer for social sign-ins to e-commerce sites as of 1st quarter 2015

Share of respondents
Facebook72%
Google19%
Amazon4%
Twitter2%
Yahoo1%
PayPal1%
Other1%
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Source

Release date

April 2015

Region

Worldwide

Survey time period

1st quarter 2015

Supplementary notes

Numbers may not add up to 100 percent due to rounding.

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