Social media expected to influence marketing strategies in the U.S. 2017

Social media trends expected to have the biggest effect on marketing strategies in the following year according to marketers in the United States as of September 2017

Social media expected to influence marketing strategies in the U.S. 2017 This statistic provides information on the social media trends expected to have the biggest effect on marketing strategies in the following year according to marketers in the United States as of September 2017. It was found that 33 percent of responding marketing and advertising professionals claimed that social messaging would have the highest impact on their future promotional efforts.
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Social media trends expected to have the biggest effect on marketing strategies in the following year according to marketers in the United States as of September 2017

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Share of respondents
Social messaging33%
Video28%
Influencer marketing11%
Virtual and augmented reality10%
Paid content or amplifications8%
Share of respondents
Social messaging33%
Video28%
Influencer marketing11%
Virtual and augmented reality10%
Paid content or amplifications8%
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This statistic provides information on the social media trends expected to have the biggest effect on marketing strategies in the following year according to marketers in the United States as of September 2017. It was found that 33 percent of responding marketing and advertising professionals claimed that social messaging would have the highest impact on their future promotional efforts.
Show more
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