Mobile app retention rate worldwide H2 2016, by app usage
Global mobile app retention rate as of 2nd half 2016, measured by number of user sessions
by J. Clement,
last edited
Sep 4, 2018
This statistic presents the global mobile app retention rate as of the second half of 2016, measured by total number of times an app was used. During the survey period it was found that 23 percent of apps were only used once. Overall, social media app had the highest monthly launch rate out of all app verticals with an average of 20.28 app launches per month. During the last reported period, the average app was launched 13.78 times per month.
Global mobile app retention rate as of 2nd half 2016, measured by number of user sessions
Loading statistic...
| Usage sessions | Retention rate |
|---|---|
| 1 | 23% |
| 2 | 10% |
| 3 | 7% |
| 4 | 5% |
| 5 | 4% |
| 6 | 3% |
| 7 | 3% |
| 8 | 2% |
| 9 | 2% |
| 10 | 2% |
| 11 and more | 39% |
| Usage sessions | Retention rate |
|---|---|
| 1 | 23% |
| 2 | 10% |
| 3 | 7% |
| 4 | 5% |
| 5 | 4% |
| 6 | 3% |
| 7 | 3% |
| 8 | 2% |
| 9 | 2% |
| 10 | 2% |
| 11 and more | 39% |
Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Register now
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by J. Clement,
last edited
Sep 4, 2018
This statistic presents the global mobile app retention rate as of the second half of 2016, measured by total number of times an app was used. During the survey period it was found that 23 percent of apps were only used once. Overall, social media app had the highest monthly launch rate out of all app verticals with an average of 20.28 app launches per month. During the last reported period, the average app was launched 13.78 times per month.
- Show sources information
- Show publisher information
- Release date
- March 2017
- Region
- Worldwide
- Survey time period
- 2nd half 2016
- Number of respondents
- 37,000 apps
- Special properties
- within the Localytics network
Source
- Show sources information
- Show publisher information
- Release date
- March 2017
More information
- Region
- Worldwide
- Survey time period
- 2nd half 2016
- Number of respondents
- 37,000 apps
- Special properties
- within the Localytics network
Other statistics on the topic
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Statistics on "Mobile app usage"
- Market metrics
The most important statistics
- Worldwide mobile app revenues in 2014 to 2023 (in billion U.S. dollars)Total global mobile app revenues 2014-2023
- Worldwide consumer spending on mobile apps in 2017, 2018 and 2022, by region (in billion U.S. dollars)Global gross consumer spend on mobile apps 2017-2022, by region
- Total value of global consumer spend on mobile apps as of 2nd quarter 2019 (in billion U.S. dollars)Mobile app consumer spend on mobile apps Q2 2019
- Average consumer spend on mobile apps per smartphone as of 2nd quarter 2019 (in U.S. dollars)Quarterly consumer spend on mobile apps per user 2019
- Mobile app store revenues for gaming and non-gaming apps worldwide during 1st half 2019 (in billion U.S. dollars)Global gaming and non-gaming app store revenues H1 2019
- Number of mobile app downloads worldwide from 2016 to 2018 (in billions)Annual number of global mobile app downloads 2016-2018
- Number of mobile app downloads worldwide from 2014 to 2023, by region (in billions)Annual number of global mobile app downloads 2014-2023, by region
- Countries with the highest number of mobile app downloads from 2016 to 2018 (in billions)Leading countries ranked by mobile app store downloads 2016-2018
- App stores
The most important statistics
- Distribution of free and paid apps in the Apple App Store and Google Play as of October 2019Free and paid app distribution for Android and iOS 2019
- Global mobile app sales revenue distribution between the Apple App Store and Google Play from 2012 to 2018App spend distribution between Apple App Store and Google Play 2012-2018
- Number of available apps at Google Play from 2nd quarter 2015 to 3rd quarter 2019Google Play: number of available apps as of Q3 2019
- Number of available apps in the Apple App Store from 1st quarter 2015 to 3rd quarter 2019Apple App Store: number of available apps as of Q3 2019
- Number of available apps in the Amazon Appstore from 1st quarter 2015 to 3rd quarter 2019Amazon Appstore: number of available apps as of Q3 2019
- Most popular Google Play app categories as of 3rd quarter 2019, by share of available appsMost popular Google Play app categories 2019
- Most popular Apple App Store categories in May 2019, by share of available appsMost popular Apple App Store categories 2019
- Market leaders
The most important statistics
- Mobile audience reach of leading smartphone apps in the United States as of August 2019Reach of most popular U.S. smartphone apps 2019
- Market reach of the most popular mobile app categories in the United States as of June 2019Leading mobile app categories in the United States 2019, by reach
- Market reach of the most popular Android app categories worldwide as of September 2019Leading Android app categories worldwide 2019
- Market reach of the most popular Android app categories in the United States as of September 2019Leading Android app categories in the United States 2019
- Market reach of the most popular Android apps in the United States as of September 2019Leading Android app reach in the United States 2019
- Market reach of the most popular Android retail apps in the United States as of September 2019Leading Android shopping app reach in the United States 2019
- Market reach of the most popular Android gaming apps in the United States in 3rd quarter 2019Leading Android gaming app reach in the U.S. Q3 2019
- Market reach of the most popular iOS app categories worldwide as of September 2019Leading iOS app categories worldwide 2019
- User engagement
The most important statistics
- Mobile application user retention rate worldwide from 2012 to 2019Mobile apps: user retention rate 2012-2019
- Retention rate on day 1 and day 30 of mobile app installs worldwide in 2018, by categoryMobile app user retention rate 2018, by category
- Average thee month user retention of mobile apps worldwide as of 2nd half of 2018, by verticalGlobal mobile app three month user retention rates 2018, by vertical
- Average three month user retention and churn rate of mobile apps worldwide as of 2nd half 2018Global mobile app three month user retention and churn 2018
- Average monthly launches for mobile apps worldwide as of 2nd half 2018Average monthly app launches as of H2 2018
- Average monthly time spent in-app as of 2nd half 2018, by vertical (in minutes.seconds)Average monthly in-app time as of H2 2018, by vertical
- Average monthly launches for mobile apps worldwide as of 2nd half 2018, by verticalAverage app launches per month H2 2018, by vertical
- Average time between last app session and app uninstall worldwide as of July 2018, by type (in days)Average app uninstall time worldwide 2018, by type
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Global mobile app retention rate 2016, by mobile platform
- App categories with the highest abandonment rates as of March 2014
- U.S. mobile app retention rate H1 2016, by app usage
- Purchased mobile apps in China in 2012, by type
- Global mobile app retention rate 2012-2016, by app usage
- Number of available apps in the Apple App Store 2008-2017
- Number of global healthcare apps by specific target group 2013
- Apple App Store holiday app spending 2018-2019
- Distribution of monthly expenditure on mobile apps in China 2012
- Share of app uninstallations in China 2012
- Revenue from mobile apps in Germany 2009-2015
Studies
- Mobile apps in China
- Mobile messenger apps
- Messaging apps in the Benelux region
- Mobile app usage
- Mobile commerce in the United States
- Photo apps in the United Kingdom (UK)
- 2019 Mobile Shopping Apps Report
- Mobile app monetization
- App stores
- Mobile application usage in France
- Mobile games publishers
- Mobile apps in the United Kingdom (UK)
- Insights 2019 - Apps & social media usage in the US, UK, & Nordics
- Mobile social media usage in the United States
- Mobile social media usage worldwide
Statistics on "Mobile app usage - Market metrics"
- Total global mobile app revenues 2014-2023
- Global gross consumer spend on mobile apps 2017-2022, by region
- Mobile app consumer spend on mobile apps Q2 2019
- Quarterly consumer spend on mobile apps per user 2019
- Global gaming and non-gaming app store revenues H1 2019
- Annual number of global mobile app downloads 2016-2018
- Annual number of global mobile app downloads 2014-2023, by region
- Leading countries ranked by mobile app store downloads 2016-2018
- Number of iOS and Google Play app downloads as of Q2 2019
Statistics on "Mobile app usage - App stores"
- Free and paid app distribution for Android and iOS 2019
- App spend distribution between Apple App Store and Google Play 2012-2018
- Google Play: number of available apps as of Q3 2019
- Apple App Store: number of available apps as of Q3 2019
- Amazon Appstore: number of available apps as of Q3 2019
- Most popular Google Play app categories 2019
- Most popular Apple App Store categories 2019
Statistics on "Mobile app usage - Market leaders"
- Reach of most popular U.S. smartphone apps 2019
- Leading mobile app categories in the United States 2019, by reach
- Leading Android app categories worldwide 2019
- Leading Android app categories in the United States 2019
- Leading Android app reach in the United States 2019
- Leading Android shopping app reach in the United States 2019
- Leading Android gaming app reach in the U.S. Q3 2019
- Leading iOS app categories worldwide 2019
- Leading iOS app categories in the United States 2019
- Leading iOS app reach in the United States 2019
- Leading iOS shopping app reach in the United States 2019
- Leading iOS gaming app reach in the U.S. Q3 2019
- Most popular global mobile messaging apps 2019
- Time spent on leading mobile app publishers in the U.S. 2019
- Top mobile app publishers in the U.S. 2019, by user reach
Statistics on "Mobile app usage - User engagement"
- Mobile apps: user retention rate 2012-2019
- Mobile app user retention rate 2018, by category
- Global mobile app three month user retention rates 2018, by vertical
- Global mobile app three month user retention and churn 2018
- Average monthly app launches as of H2 2018
- Average monthly in-app time as of H2 2018, by vertical
- Average app launches per month H2 2018, by vertical
- Average app uninstall time worldwide 2018, by type
- Average app uninstall time worldwide 2018, by vertical
- Shortest app uninstall time worldwide 2018, by vertical
- Longest app uninstall time worldwide 2018, by vertical
- Mobile app reinstall share 2018, by region
Further related statistics
- Global mobile app retention rate 2016, by mobile platform
- App categories with the highest abandonment rates as of March 2014
- U.S. mobile app retention rate H1 2016, by app usage
- Purchased mobile apps in China in 2012, by type
- Global mobile app retention rate 2012-2016, by app usage
- Number of available apps in the Apple App Store 2008-2017
- Number of global healthcare apps by specific target group 2013
- Apple App Store holiday app spending 2018-2019
- Distribution of monthly expenditure on mobile apps in China 2012
- Share of app uninstallations in China 2012
- Revenue from mobile apps in Germany 2009-2015
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Please log in to access our additional functions
Register in seconds and access exclusive features.
Basic Account
|
Instant Access
Premium Account
| ||
|---|---|---|---|
Our services
Click the question mark for further information | Free |
$49 per month*
| |
| Basic statistics | |||
| Premium statistics | |||
|
Graph download
| |||
| Download PDF | |||
|
Excel download
| |||
| Register | Purchase now | ||
*Duration: 12 months, billed annually, single license
Yes, let me download!
...and make my research life easier.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.