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Mobile app retention rate worldwide H2 2016, by app usage
Mobile app retention rate worldwide H2 2016, by app usage
Global mobile app retention rate as of 2nd half 2016, measured by number of user sessions
This statistic presents the global mobile app retention rate as of the second half of 2016, measured by total number of times an app was used. During the survey period it was found that 23 percent of apps were only used once. Overall, social media app had the highest monthly launch rate out of all app verticals with an average of 20.28 app launches per month. During the last reported period, the average app was launched 13.78 times per month.
Global mobile app retention rate as of 2nd half 2016, measured by number of user sessions
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| Usage sessions | Retention rate |
|---|---|
| 1 | 23% |
| 2 | 10% |
| 3 | 7% |
| 4 | 5% |
| 5 | 4% |
| 6 | 3% |
| 7 | 3% |
| 8 | 2% |
| 9 | 2% |
| 10 | 2% |
| 11 and more | 39% |
| Usage sessions | Retention rate |
|---|---|
| 1 | 23% |
| 2 | 10% |
| 3 | 7% |
| 4 | 5% |
| 5 | 4% |
| 6 | 3% |
| 7 | 3% |
| 8 | 2% |
| 9 | 2% |
| 10 | 2% |
| 11 and more | 39% |
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Description
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This statistic presents the global mobile app retention rate as of the second half of 2016, measured by total number of times an app was used. During the survey period it was found that 23 percent of apps were only used once. Overall, social media app had the highest monthly launch rate out of all app verticals with an average of 20.28 app launches per month. During the last reported period, the average app was launched 13.78 times per month.
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- Release date
- March 2017
- Region
- Worldwide
- Survey time period
- 2nd half 2016
- Number of respondents
- 37,000 apps
- Special properties
- within the Localytics network
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- March 2017
More information
- Region
- Worldwide
- Survey time period
- 2nd half 2016
- Number of respondents
- 37,000 apps
- Special properties
- within the Localytics network
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