Worldwide mobile app retention rate during the first 90 days of ownership as of March 2016, by mobile platform

Global mobile app retention rate 2016, by mobile platform This statistic gives information on global mobile app retetion rate over the first 90 days of use. As of March 2016, 23 percent of iOS users accessed an app one day after first use. The 90 day retention rate of iOS apps was four percent.
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Total number of times an app was usedAndroidiOSTotal
127%23%24%
220%17%17%
317%14%15%
415%13%13%
514%12%12%
613%11%12%
713%11%12%
1410%9%9%
307%6%6%
456%5%5%
605%5%5%
904%4%4%
Total number of times an app was usedAndroidiOSTotal
127%23%24%
220%17%17%
317%14%15%
415%13%13%
514%12%12%
613%11%12%
713%11%12%
1410%9%9%
307%6%6%
456%5%5%
605%5%5%
904%4%4%
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Description Source More information
This statistic gives information on global mobile app retetion rate over the first 90 days of use. As of March 2016, 23 percent of iOS users accessed an app one day after first use. The 90 day retention rate of iOS apps was four percent.
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Release date
September 2016
Region
Worldwide
Survey time period
November 2015 to March 2016
Special properties
total includes platforms other than Android and iOS

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