Worldwide mobile app retention rate during the first 90 days of ownership as of March 2016, by mobile platform

This statistic gives information on global mobile app retetion rate over the first 90 days of use. As of March 2016, 23 percent of iOS users accessed an app one day after first use. The 90 day retention rate of iOS apps was four percent.

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Total number of times an app was usedAndroidiOSTotal
1 27% 23% 24%
2 20% 17% 17%
3 17% 14% 15%
4 15% 13% 13%
5 14% 12% 12%
6 13% 11% 12%
7 13% 11% 12%
14 10% 9% 9%
30 7% 6% 6%
45 6% 5% 5%
60 5% 5% 5%
90 4% 4% 4%
Source information for logged in users only.
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