Global mobile app retention rate 2016, by mobile platform

Published by Statista Research Department, Sep 15, 2016
This statistic gives information on global mobile app retetion rate over the first 90 days of use. As of March 2016, 23 percent of iOS users accessed an app one day after first use. The 90 day retention rate of iOS apps was four percent.

Worldwide mobile app retention rate during the first 90 days of ownership as of March 2016, by mobile platform

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Release date

September 2016

Region

Worldwide

Survey time period

November 2015 to March 2016

Special properties

total includes platforms other than Android and iOS

Citation formats
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