Global mobile app retention rate 2016, by mobile platform

Worldwide mobile app retention rate during the first 90 days of ownership as of March 2016, by mobile platform

by Statista Research Department, last edited Sep 15, 2016
Global mobile app retention rate 2016, by mobile platform This statistic gives information on global mobile app retetion rate over the first 90 days of use. As of March 2016, 23 percent of iOS users accessed an app one day after first use. The 90 day retention rate of iOS apps was four percent.
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Worldwide mobile app retention rate during the first 90 days of ownership as of March 2016, by mobile platform

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Total number of times an app was usedAndroidiOSTotal
127%23%24%
220%17%17%
317%14%15%
415%13%13%
514%12%12%
613%11%12%
713%11%12%
1410%9%9%
307%6%6%
456%5%5%
605%5%5%
904%4%4%
Total number of times an app was usedAndroidiOSTotal
127%23%24%
220%17%17%
317%14%15%
415%13%13%
514%12%12%
613%11%12%
713%11%12%
1410%9%9%
307%6%6%
456%5%5%
605%5%5%
904%4%4%
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by Statista Research Department, last edited Sep 15, 2016
This statistic gives information on global mobile app retetion rate over the first 90 days of use. As of March 2016, 23 percent of iOS users accessed an app one day after first use. The 90 day retention rate of iOS apps was four percent.
Show more
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