Distribution of global mobile retail transactions as of 2nd quarter 2016, by channel

Mobile retail transactions share 2016, by channel This statistic presents the dstribution of mobile retail transactions worldwide as of the second quarter 2016, by channel. As of the measured period, 54 percent of mobile commerce transactions occurred in-app.
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Q2 '1553%47%
Q2 '1646%54%
Mobile appMobile browser
Q2 '1553%47%
Q2 '1646%54%
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This statistic presents the dstribution of mobile retail transactions worldwide as of the second quarter 2016, by channel. As of the measured period, 54 percent of mobile commerce transactions occurred in-app.
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Release date
September 2016
Region
Worldwide
Survey time period
2nd quarter 2015 and 2016
Special properties
includes sites that have over 25% of eCommerce transactions on mobile, 10% which are from mobile apps
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