Annual brand value growth among leading Chinese brands in 2016, by ownership

The graph shows the annual growth in brand value among the leading 100 Chinese brands in 2016, by business ownership. In 2016, market driven brands had experienced an overall brand value growth of 22 percent compared to the previous year.

Annual growth in brand value among leading 100 Chinese brands in 2016, by business ownership

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Source

Release date

April 2016

Region

China

Survey time period

2016

Supplementary notes

Ranked brands meet the following eligibility criteria:
1. Brand was created by a Mainland China enterprise.
2. Brand is owned by a publicly traded enterprise,
3. Brand reported positive earnings for the period covered by the ranking.
4. Financial institutions category includes only banks that derive at least 20 percent of their earnings from retail banking.

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