Popular online beauty and personal care product categories 2012, by share of buyers

This statistic provides information on the most popular online beauty and personal care product categories in 2012, by showing the share of online shoppers who said they either frequently or sometimes purchased such beauty products online. Through the survey it was found that 64 percent of online beauty product shoppers had bought skin care products over the internet.

Most popular beauty and personal care product categories for purchasing online in 2012, by share of online buyers

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Source

Release date

September 2012

Region

United States

Survey time period

March 2012

Number of respondents

502 respondents

Special properties

Beauty and personal care online shoppers

Method of interview

Online survey

Supplementary notes

This statistic refers to respondents who frequently or sometimes bought beauty products online. The source does not provide information regarding the age of respondents.

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Statistics on "Online shopping behavior in the United States"

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