Private label brand perception worldwide in 2014, by region

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North AmericaLatin AmericaEuropeAsia PacificMiddle East/Africa
Perception of private label quality has improved over time69%76%63%74%71%
I purchase private label products to save money81%72%71%66%72%
It's important to get the best price on a product78%85%73%60%75%
Private labels are usually extremely good value for money73%76%69%62%63%
Private labels are a good alternative to name brands75%75%70%58%61%
I am a smart shopper when I buy private label products71%67%63%57%64%
© Statista 2017

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About This Statistic

This statistic depicts the global perception of private label brands in 2014, broken down by region. The survey revealed that 73 percent of the North American respondents somewhat or strongly agreed that private label brands are usually extremely good value for money.

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