Private labels were popular among U.S. consumers. While one in four shoppers purchased products under store brands both in 2020 and 2021, about eight in ten surveyed consumers stated to want to do so in the future, too.
Share of U.S. consumers willing to purchase private brands' products in 2020 and 2021
Respondents sampled and weighted to match the US general population.
This question was phrased by the source as follows: "Since the coronavirus (COVID-19) situation started, which of the following have you done?"
Intend to continue includes respondents who selected 'will keep this and what I did before the coronavurus' and 'will keep doing this and NOT go back to what I did before the coronavirus.'
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McKinsey. (March 24, 2021). Share of U.S. consumers willing to purchase private brands' products in 2020 and 2021 [Graph]. In Statista. Retrieved July 06, 2022, from https://www.statista.com/statistics/244918/private-label-shopping-intentions-united-states/
McKinsey. "Share of U.S. consumers willing to purchase private brands' products in 2020 and 2021." Chart. March 24, 2021. Statista. Accessed July 06, 2022. https://www.statista.com/statistics/244918/private-label-shopping-intentions-united-states/
McKinsey. (2021). Share of U.S. consumers willing to purchase private brands' products in 2020 and 2021. Statista. Statista Inc.. Accessed: July 06, 2022. https://www.statista.com/statistics/244918/private-label-shopping-intentions-united-states/
McKinsey. "Share of U.S. Consumers Willing to Purchase Private Brands' Products in 2020 and 2021." Statista, Statista Inc., 24 Mar 2021, https://www.statista.com/statistics/244918/private-label-shopping-intentions-united-states/
McKinsey, Share of U.S. consumers willing to purchase private brands' products in 2020 and 2021 Statista, https://www.statista.com/statistics/244918/private-label-shopping-intentions-united-states/ (last visited July 06, 2022)
