Private label shopping intentions in the United States 2020-2021

Published by Daniela Coppola, Apr 20, 2021
Private labels were popular among U.S. consumers. While one in four shoppers purchased products under store brands both in 2020 and 2021, about eight in ten surveyed consumers stated to want to do so in the future, too.

Share of U.S. consumers willing to purchase private brands' products in 2020 and 2021

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Source

In cooperation with
McKinsey
Release date

March 2021

Region

United States

Survey time period

2020 and 2021

Number of respondents

2,006 respondents

Age group

18 years and older

Special properties

COVID-19 US Consumer Pulse Survey

Method of interview

Online survey

Supplementary notes

Respondents sampled and weighted to match the US general population.

This question was phrased by the source as follows: "Since the coronavirus (COVID-19) situation started, which of the following have you done?"

Intend to continue includes respondents who selected 'will keep this and what I did before the coronavurus' and 'will keep doing this and NOT go back to what I did before the coronavirus.'

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Private label marketSupermarkets in the U.S.U.S. consumers: Online Grocery ShoppingU.S. generations: grocery shopping behaviorU.S. Millennials: Consumer goods and shopping behavior
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