Private labels were popular among U.S. consumers. While one in four shoppers purchased products under store brands both in 2020 and 2021, about eight in ten surveyed consumers stated to want to do so in the future, too.
Share of U.S. consumers willing to purchase private brands' products in 2020 and 2021
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McKinsey. (March 24, 2021). Share of U.S. consumers willing to purchase private brands' products in 2020 and 2021 [Graph]. In Statista. Retrieved July 06, 2022, from https://www.statista.com/statistics/244918/private-label-shopping-intentions-united-states/
McKinsey. "Share of U.S. consumers willing to purchase private brands' products in 2020 and 2021." Chart. March 24, 2021. Statista. Accessed July 06, 2022. https://www.statista.com/statistics/244918/private-label-shopping-intentions-united-states/
McKinsey. (2021). Share of U.S. consumers willing to purchase private brands' products in 2020 and 2021. Statista. Statista Inc.. Accessed: July 06, 2022. https://www.statista.com/statistics/244918/private-label-shopping-intentions-united-states/
McKinsey. "Share of U.S. Consumers Willing to Purchase Private Brands' Products in 2020 and 2021." Statista, Statista Inc., 24 Mar 2021, https://www.statista.com/statistics/244918/private-label-shopping-intentions-united-states/
McKinsey, Share of U.S. consumers willing to purchase private brands' products in 2020 and 2021 Statista, https://www.statista.com/statistics/244918/private-label-shopping-intentions-united-states/ (last visited July 06, 2022)