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Private label shopping intentions in the United States 2020-2021

Share of U.S. consumers willing to purchase private brands' products in 2020 and 2021

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In cooperation with
Release date

March 2021


United States

Survey time period

2020 and 2021

Number of respondents

2,006 respondents

Age group

18 years and older

Special properties

COVID-19 US Consumer Pulse Survey

Method of interview

Online survey

Supplementary notes

Respondents sampled and weighted to match the US general population.

This question was phrased by the source as follows: "Since the coronavirus (COVID-19) situation started, which of the following have you done?"

Intend to continue includes respondents who selected 'will keep this and what I did before the coronavurus' and 'will keep doing this and NOT go back to what I did before the coronavirus.'

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Statistics on "Private label market in the U.S."

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