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Frequency of mobile phone use when selecting a film in the United States in 2012

How often do you use the mobile web and/or apps on your mobile device to help pick a movie to see?

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Sources

Release date

October 2012

Region

United States

Survey time period

August and September 2012

Number of respondents

n = 373 mobile data users

Supplementary notes

The source does not provide information about the age of the respondents.
The source defines regular movie goers as persons, who see a movie monthly or more frequently. Regular movie goers made 31 percent of the survey group.
Infrequent movie goers made 48 percent of the group.
Among the respondents, 21 percent said they do not go to the movies in theaters at all.

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