The statistic presents the use of mobile phones when selecting a film to see in a movie theatre in the United States in 2012, distinguishing between infrequent moviegoers and regular moviegoers. According to the IAB and Inmobi survey, 35 percent of regular moviegoers checked social media information when picking a movie to watch in theaters in 2012.
In the past 6 months, have you done any of the following on your mobile device when picking a movie to watch in theaters?
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InMobi, & IAB (U.S.). (October 2, 2012). In the past 6 months, have you done any of the following on your mobile device when picking a movie to watch in theaters? [Graph]. In Statista. Retrieved April 24, 2024, from https://www.statista.com/statistics/245082/use-of-mobile-phones-when-selecting-a-film-in-the-us/
InMobi, und IAB (U.S.). "In the past 6 months, have you done any of the following on your mobile device when picking a movie to watch in theaters?." Chart. October 2, 2012. Statista. Accessed April 24, 2024. https://www.statista.com/statistics/245082/use-of-mobile-phones-when-selecting-a-film-in-the-us/
InMobi, IAB (U.S.). (2012). In the past 6 months, have you done any of the following on your mobile device when picking a movie to watch in theaters?. Statista. Statista Inc.. Accessed: April 24, 2024. https://www.statista.com/statistics/245082/use-of-mobile-phones-when-selecting-a-film-in-the-us/
InMobi, and IAB (U.S.). "In The past 6 Months, Have You Done Any of The following on Your Mobile Device When Picking a Movie to Watch in Theaters?." Statista, Statista Inc., 2 Oct 2012, https://www.statista.com/statistics/245082/use-of-mobile-phones-when-selecting-a-film-in-the-us/
InMobi & IAB (U.S.), In the past 6 months, have you done any of the following on your mobile device when picking a movie to watch in theaters? Statista, https://www.statista.com/statistics/245082/use-of-mobile-phones-when-selecting-a-film-in-the-us/ (last visited April 24, 2024)
In the past 6 months, have you done any of the following on your mobile device when picking a movie to watch in theaters? [Graph], InMobi, & IAB (U.S.), October 2, 2012. [Online]. Available: https://www.statista.com/statistics/245082/use-of-mobile-phones-when-selecting-a-film-in-the-us/