- Media & Advertising›
- Advertising & Marketing ›
Opinions on online advertising relevance in the U.S. 2018, by age group
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Opinions on online advertising relevance in the U.S. 2018, by age group
Views on relevance of online advertising according to consumers in the United States as of March 2018, by age group
by A. Guttmann,
last edited
May 28, 2019
The graph presents the view on relevance of online advertising according to consumers in the United States as of March 2018, by age group. During the survey, 27 percent of responding Baby Boomers said they believed that online ads today were more relevant to them compared to those from two years back. On the other hand, 21 percent of Baby Boomers thought two years ago online ads seemed more relevant to them than today.
Views on relevance of online advertising according to consumers in the United States as of March 2018, by age group
| More relevant | Less relevant | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| More relevant | Less relevant | |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by A. Guttmann,
last edited
May 28, 2019
The graph presents the view on relevance of online advertising according to consumers in the United States as of March 2018, by age group. During the survey, 27 percent of responding Baby Boomers said they believed that online ads today were more relevant to them compared to those from two years back. On the other hand, 21 percent of Baby Boomers thought two years ago online ads seemed more relevant to them than today.
- Show sources information
- Show publisher information
- Release date
- March 2018
- Region
- United States
- Survey time period
- February to March, 2018
- Number of respondents
- 1,000 respondents
- Age group
- 18 years and older
- Special properties
- compared to ads seen two years ago
Source
- Show sources information
- Show publisher information
- Release date
- March 2018
More information
- Region
- United States
- Survey time period
- February to March, 2018
- Number of respondents
- 1,000 respondents
- Age group
- 18 years and older
- Special properties
- compared to ads seen two years ago
Other statistics on the topic
Digital Advertising
+Search Engines & SEO
Market share of search engines in the United States 2008-2019
+Advertising & Marketing
Paid search ad spend worldwide 2015-2017
+Advertising & Marketing
U.S. net mobile display ad revenue of selected online companies 2015-2017
Advertising & Marketing
Breakdown of U.S. online advertising revenue in 2018, by type
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Millennials in the U.S.: media & marketing
- 205 page/s
- English
- pptx
- Detailed references
Everything On "Millennials in the U.S.: media & marketing" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Other Reports & Dossiers
Statista is a great source of knowledge, and pretty helpful to manage the daily work.Christof Baron
CEO, MindShare Germany
Statistics on "Digital advertising formats in the U.S."
- Overview
The most important statistics
- Internet advertising spending worldwide from 2007 to 2021, by type (in million U.S. dollars)Global internet advertising spending 2007-2021, by type
- Digital advertising spending in the United States from 2017 to 2023, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in the U.S. 2017-2023, by format
- Online advertising revenue in the United States from 1st quarter 2007 to 4th quarter 2018 (in billion U.S. dollars)Quarterly online advertising revenue in the U.S. 2007-2018
- Breakdown of online advertising revenue in the United States in 2018, by type Breakdown of U.S. online advertising revenue in 2018, by type
- Distribution of online advertising revenue in the United States from 2004 to 2018, by pricing modelOnline advertising revenue in the U.S. from 2004 to 2018, by pricing model
- Distribution of digital advertising budgets according to agencies and marketers in the United States from 2016 to 2019, by formatU.S. agencies and marketers digital advertising budget share 2016 to 2019, by format
- Hispanic digital advertising spending in the United States from 2015 to 2020 (in million U.S. dollars)Hispanic digital ad spend in the U.S. 2015-2020
- Video advertising
The most important statistics
- Programmatic digital video advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)Programmatic digital video ad spend in the U.S. 2013-2020
- Digital and mobile video advertising spending according to agencies and marketers in the United States from 2017 to 2019 (in million U.S. dollars)U.S. agencies and marketers digital and mobile video ad spend 2017-2019
- Share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018U.S. share of ad budgets devoted to cross-platform advertising 2015-2018
- Distribution of digital video ad views in the United States in 4th quarter 2018, by advertiser categoryDigital video ad view distribution in the U.S. Q4 2018, by category
- Distribution of digital video ad impressions in the United States from 2nd quarter 2014 to 1st quarter 2018, by ad lengthDigital video ad impressions in the U.S. 2014-2018, by ad length
- Share of cross screen in the number of digital video ad campaigns in the United States from 3rd quarter 2014 to 1st quarter 2018Share of cross-screen in digital video campaigns in the U.S. 2014-2018
- Digital video advertising spending in the United States from 2017 to 2023, by device (in million U.S. dollars)Digital Market Outlook: digital video ad revenue in the U.S. 2017-2023, by device
- Mobile video internet advertising spending in the United States in 2015 and 2020 (in billion U.S. dollars)Mobile video ad spend in the U.S. 2015-2020
- Display advertising
The most important statistics
- Digital display advertising spending in the United States from 2014 to 2019 (in million U.S. dollars)Display advertising spending in the U.S. 2014-2019
- Digital display advertising spending in the United States from 2014 to 2019, by format (in billion U.S. dollars)Display advertising spending in the U.S. 2014-2019, by format
- Native digital display advertising spending in the United States from 2016 to 2018, by device (in billion U.S. dollars)Native digital display ad spend in the U.S. 2016-2018, by device
- Social vs. non-social native digital display advertising spending in the United States from 2016 to 2018 (in billion U.S. dollars)Social & non-social native digital display ad spend in the U.S. 2016-2018
- Programmatic digital display advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)Programmatic display ad spending in the U.S. 2013-2020
- Display advertising in-target rates in the United States in 2nd quarter 2017, by device and industryDisplay ad in-target rates in the U.S. in Q2 2017, by device & vertical
- Net digital display ad revenue in the United States from 2016 to 2019, by company (in billion U.S. dollars)Digital display ad revenue in the U.S. 2016-2019, by company
- Net mobile display advertising revenue of selected online companies in the United States from 2015 to 2017 (in billion U.S. dollars)U.S. net mobile display ad revenue of selected online companies 2015-2017
- Search advertising
The most important statistics
- Paid search advertising expenditure worldwide from 2015 to 2017 (in billion U.S. dollars)Paid search ad spend worldwide 2015-2017
- Search marketing spending in the United States from 2014 to 2019 (in billion U.S. dollars)Search marketing spending in the U.S. 2014-2019
- Search advertising revenue share of leading search providers in the United States from 2016 to 2019Search ad revenue share of leading search sites in the U.S. 2016-2019
- Digital search advertising spending in the United States from 2017 to 2023 (in million U.S. dollars)Digital Market Outlook: search ad revenue in the U.S. 2017-2023
- Digital search advertising average spending per internet user in the United States from 2017 to 2023 (in U.S. dollars)Digital Market Outlook: search ad revenue per internet user U.S. 2017-2023
- Desktop search advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)Desktop search ad spend in the U.S. 2014-2019
- Mobile search advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)Mobile search advertising spending in the U.S. 2015-2020
- Share of search queries handled by leading U.S. search engine providers as of July 2019Market share of search engines in the United States 2008-2019
- Consumer attitudes
The most important statistics
- Views on relevance of online advertising according to consumers in the United States as of March 2018, by age groupOpinions on online advertising relevance in the U.S. 2018, by age group
- Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018Internet user attitudes to online ads in the U.S. 2018
- Leading types of ads perceived as well targeted by consumers in the United States as of September 2017Leading types of ads seen as well targeted by U.S. consumers in 2017
- Negative attitude of internet users towards advertising on websites in the United States as of 2nd quarter 2018, by age groupU.S. internet users negative attitude towards ads on websites 2018, by age group
- Share of consumers who found advertising on news websites to be helpful in the United States as of May 2017, by formatU.S. consumers who find news sites banner advertising helpful 2017, by format
- Negative attitude of internet users towards advertising in online videos in the United States as of 2nd quarter 2018, by age groupU.S. internet users negative attitude towards ads in online videos 2018, by age group
- Share of consumers who felt annoyed by advertising on search engines in the United States as of May 2017U.S. consumers who find search engine advertising annoying 2017
- Share of consumers who found advertising on search engines to be helpful in the United States as of May 2017, by age groupU.S. consumers who find search engine advertising helpful 2017, by age
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Italy: increase in the online advertising effectiveness 2016, by consumer type
- Italy: consumers' opinion on the influence of advertising 2016, by source
- Italy: Millennials' opinion on the influence of advertising 2016, by source
- Search advertising spending growth in the United Kingdom (UK) 2010-2015
- Search advertising spend year-on-year growth in France 2009-2015
- Digital advertising spending quarterly in the Netherlands Q1 2013-Q3 2015, by format
- Online video advertising year-on-year growth in Germany 2013-2015
- Advertising viewability worldwide 2014, by industry content
- Digital advertising expenditure in the Netherlands 2008-2015
- Digital advertising expenditure in Austria 2008-2015
- Digital advertising expenditure in Norway 2008-2015
- UK micro businesses: frequency of posting online adverts 2014
- Rural accommodation: annual average online advertising spending in Spain 2015
- Sharing advertisements with friends or colleagues in European countries 2013
- Attitudes towards online advertising in Germany 2019
- Price index of gross online advertising costs in Belgium 2012-2016
Studies
- Online advertising metrics
- Digital advertising formats in the U.S.
- Digital advertising in Europe
- Digital advertising in North America
- Advertising in the Netherlands
- Advertising in Italy
- BRICS advertising
- Advertising in Belgium
- Programmatic advertising
- Digital advertising in the United Kingdom (UK)
- Digital advertising in Canada
- Advertising consumption and perception
- Advertising in Africa
- Europe AdEx Benchmark 2018
- Internet Advertising Revenue Report 2018
Statistics on "Digital advertising formats in the U.S."
- Global internet advertising spending 2007-2021, by type
- Digital Market Outlook: digital advertising revenue in the U.S. 2017-2023, by format
- Quarterly online advertising revenue in the U.S. 2007-2018
- Breakdown of U.S. online advertising revenue in 2018, by type
- Online advertising revenue in the U.S. from 2004 to 2018, by pricing model
- U.S. agencies and marketers digital advertising budget share 2016 to 2019, by format
- Hispanic digital ad spend in the U.S. 2015-2020
- Programmatic digital video ad spend in the U.S. 2013-2020
- U.S. agencies and marketers digital and mobile video ad spend 2017-2019
- U.S. share of ad budgets devoted to cross-platform advertising 2015-2018
- Digital video ad view distribution in the U.S. Q4 2018, by category
- Digital video ad impressions in the U.S. 2014-2018, by ad length
- Share of cross-screen in digital video campaigns in the U.S. 2014-2018
- Digital Market Outlook: digital video ad revenue in the U.S. 2017-2023, by device
- Mobile video ad spend in the U.S. 2015-2020
- Hispanic online video ad spend in the U.S. 2015-2020
- Display advertising spending in the U.S. 2014-2019
- Display advertising spending in the U.S. 2014-2019, by format
- Native digital display ad spend in the U.S. 2016-2018, by device
- Social & non-social native digital display ad spend in the U.S. 2016-2018
- Programmatic display ad spending in the U.S. 2013-2020
- Display ad in-target rates in the U.S. in Q2 2017, by device & vertical
- Digital display ad revenue in the U.S. 2016-2019, by company
- U.S. net mobile display ad revenue of selected online companies 2015-2017
- Paid search ad spend worldwide 2015-2017
- Search marketing spending in the U.S. 2014-2019
- Search ad revenue share of leading search sites in the U.S. 2016-2019
- Digital Market Outlook: search ad revenue in the U.S. 2017-2023
- Digital Market Outlook: search ad revenue per internet user U.S. 2017-2023
- Desktop search ad spend in the U.S. 2014-2019
- Mobile search advertising spending in the U.S. 2015-2020
- Market share of search engines in the United States 2008-2019
- Opinions on online advertising relevance in the U.S. 2018, by age group
- Internet user attitudes to online ads in the U.S. 2018
- Leading types of ads seen as well targeted by U.S. consumers in 2017
- U.S. internet users negative attitude towards ads on websites 2018, by age group
- U.S. consumers who find news sites banner advertising helpful 2017, by format
- U.S. internet users negative attitude towards ads in online videos 2018, by age group
- U.S. consumers who find search engine advertising annoying 2017
- U.S. consumers who find search engine advertising helpful 2017, by age
- U.S. consumers who purchased products after seeing an internet ad in 2017
- Italy: increase in the online advertising effectiveness 2016, by consumer type
- Italy: consumers' opinion on the influence of advertising 2016, by source
- Italy: Millennials' opinion on the influence of advertising 2016, by source
- Search advertising spending growth in the United Kingdom (UK) 2010-2015
- Search advertising spend year-on-year growth in France 2009-2015
- Digital advertising spending quarterly in the Netherlands Q1 2013-Q3 2015, by format
- Online video advertising year-on-year growth in Germany 2013-2015
- Advertising viewability worldwide 2014, by industry content
- Digital advertising expenditure in the Netherlands 2008-2015
- Digital advertising expenditure in Austria 2008-2015
- Digital advertising expenditure in Norway 2008-2015
- UK micro businesses: frequency of posting online adverts 2014
- Rural accommodation: annual average online advertising spending in Spain 2015
- Sharing advertisements with friends or colleagues in European countries 2013
- Attitudes towards online advertising in Germany 2019
- Price index of gross online advertising costs in Belgium 2012-2016
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.