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Opinions on online advertising relevance in the U.S. 2018, by age group

View on relevance of online advertising according to consumers in the United States as of March 2018, by age group

Opinions on online advertising relevance in the U.S. 2018, by age group The graph presents the view on relevance of online advertising according to consumers in the United States as of March 2018, by age group. During the survey, 27 percent of responding Baby Boomers said they believed that online ads today were more relevant to them compared to those from two years back. On the other hand, 21 percent of Baby Boomers thought two years ago online ads seemed more relevant to them than today.
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View on relevance of online advertising according to consumers in the United States as of March 2018, by age group

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The graph presents the view on relevance of online advertising according to consumers in the United States as of March 2018, by age group. During the survey, 27 percent of responding Baby Boomers said they believed that online ads today were more relevant to them compared to those from two years back. On the other hand, 21 percent of Baby Boomers thought two years ago online ads seemed more relevant to them than today.
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Release date
March 2018
Region
United States
Survey time period
February to March, 2018
Number of respondents
1,000 respondents
Age group
18 years and older
Special properties
compared to ads seen two years ago
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