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Opinions on online advertising relevance in the U.S. 2018, by age group
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Opinions on online advertising relevance in the U.S. 2018, by age group
View on relevance of online advertising according to consumers in the United States as of March 2018, by age group
The graph presents the view on relevance of online advertising according to consumers in the United States as of March 2018, by age group. During the survey, 27 percent of responding Baby Boomers said they believed that online ads today were more relevant to them compared to those from two years back. On the other hand, 21 percent of Baby Boomers thought two years ago online ads seemed more relevant to them than today.
View on relevance of online advertising according to consumers in the United States as of March 2018, by age group
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The graph presents the view on relevance of online advertising according to consumers in the United States as of March 2018, by age group. During the survey, 27 percent of responding Baby Boomers said they believed that online ads today were more relevant to them compared to those from two years back. On the other hand, 21 percent of Baby Boomers thought two years ago online ads seemed more relevant to them than today.
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- Release date
- March 2018
- Region
- United States
- Survey time period
- February to March, 2018
- Number of respondents
- 1,000 respondents
- Age group
- 18 years and older
- Special properties
- compared to ads seen two years ago
Source
- Show sources information
- Show publisher information
- Release date
- March 2018
More information
- Region
- United States
- Survey time period
- February to March, 2018
- Number of respondents
- 1,000 respondents
- Age group
- 18 years and older
- Special properties
- compared to ads seen two years ago
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Digital advertising formats in the U.S.
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Statistics on "Digital advertising formats in the U.S."
- Overview
The most important statistics
- Internet advertising spending worldwide from 2010 to 2021, by type (in million U.S. dollars)Global internet advertising spending 2010-2021, by type
- Digital advertising spending in the United States from 2017 to 2023, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in the U.S. 2017-2023, by format
- Online advertising revenue in the United States from 1st quarter 2007 to 4th quarter 2017 (in billion U.S. dollars)Quarterly online advertising revenue in the U.S. 2007-2017
- Breakdown of online advertising revenue in the United States in 2017, by type Breakdown of U.S. online advertising revenue in 2017, by type
- Distribution of online advertising revenue in the United States from 2004 to 2017, by pricing modelOnline advertising revenue in the U.S. from 2004 to 2017, by pricing model
- Distribution of digital advertising budgets according to agencies and marketers in the United States from 2016 to 2018, by formatU.S. agencies and marketers digital advertising budget share 2016 to 2018, by format
- Hispanic digital advertising spending in the United States from 2015 to 2020 (in million U.S. dollars)Hispanic digital ad spend in the U.S. 2015-2020
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- Digital and mobile video advertising spending according to agencies and marketers in the United States from 2015 to 2018 (in million U.S. dollars)U.S. agencies and marketers digital and mobile video ad spend 2015-2018
- Share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018U.S. share of ad budgets devoted to cross-platform advertising 2015-2018
- Distribution of digital video ad views in the United States in 2nd quarter 2018, by advertiser categoryDigital video ad view distribution in the U.S. 2018, by category
- Distribution of digital video ad impressions in the United States from 2nd quarter 2014 to 1st quarter 2018, by ad lengthDigital video ad impressions in the U.S. 2014-2018, by ad length
- Share of cross screen in the number of digital video ad campaigns in the United States from 3rd quarter 2014 to 1st quarter 2018Share of cross-screen in digital video campaigns in the U.S. 2014-2018
- Digital video advertising spending in the United States from 2017 to 2023, by device (in million U.S. dollars)Digital Market Outlook: digital video ad revenue in the U.S. 2017-2023, by device
- Mobile video internet advertising spending in the United States in 2015 and 2020 (in billion U.S. dollars)Mobile video ad spend in the U.S. 2015-2020
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- Digital display advertising spending in the United States from 2014 to 2019 (in million U.S. dollars)Display advertising spending in the U.S. 2014-2019
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- Native digital display advertising spending in the United States from 2016 to 2018, by device (in billion U.S. dollars)Native digital display ad spend in the U.S. 2016-2018, by device
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- Programmatic digital display advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)Programmatic display ad spending in the U.S. 2013-2020
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- Net digital display ad revenue in the United States from 2016 to 2019, by company (in billion U.S. dollars)Digital display ad revenue in the U.S. 2016-2019, by company
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The most important statistics
- Paid search advertising expenditure worldwide from 2015 to 2017 (in billion U.S. dollars)Paid search ad spend worldwide 2015-2017
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- Search advertising revenue share of leading search providers in the United States from 2016 to 2019Search ad revenue share of leading search sites in the U.S. 2016-2019
- Digital search advertising spending in the United States from 2017 to 2023 (in million U.S. dollars)Digital Market Outlook: search ad revenue in the U.S. 2017-2023
- Digital search advertising average spending per internet user in the United States from 2017 to 2023 (in U.S. dollars)Digital Market Outlook: search ad revenue per internet user U.S. 2017-2023
- Desktop search advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)Desktop search ad spend in the U.S. 2014-2019
- Mobile search advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)Mobile search advertising spending in the U.S. 2015-2020
- Share of search queries handled by leading U.S. search engine providers as of October 2018Market share of search engines in the United States 2008-2018
- Consumer attitudes
The most important statistics
- View on relevance of online advertising according to consumers in the United States as of March 2018, by age groupOpinions on online advertising relevance in the U.S. 2018, by age group
- Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018Internet user attitudes to online ads in the U.S. 2018
- Leading types of ads perceived as well targeted by consumers in the United States as of September 2017Leading types of ads seen as well targeted by U.S. consumers in 2017
- Negative attitude of internet users towards advertising on websites in the United States as of 2nd quarter 2018, by age groupU.S. internet users negative attitude towards ads on websites 2018, by age group
- Share of consumers who found advertising on news websites to be helpful in the United States as of May 2017, by formatU.S. consumers who find news sites banner advertising helpful 2017, by format
- Negative attitude of internet users towards advertising in online videos in the United States as of 2nd quarter 2018, by age groupU.S. internet users negative attitude towards ads in online videos 2018, by age group
- Share of consumers who felt annoyed by advertising on search engines in the United States as of May 2017U.S. consumers who find search engine advertising annoying 2017
- Share of consumers who found advertising on search engines to be helpful in the United States as of May 2017, by age groupU.S. consumers who find search engine advertising helpful 2017, by age
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Statistics
- Italy: increase in the online advertising effectiveness 2016, by consumer type
- Italy: consumers' opinion on the influence of advertising 2016, by source
- Italy: Millennials' opinion on the influence of advertising 2016, by source
- Online video advertising year-on-year growth in Germany 2013-2015
- Search advertising spending growth in the United Kingdom (UK) 2010-2015
- Digital advertising spending quarterly in the Netherlands Q1 2013-Q3 2015, by format
- Search advertising spend year-on-year growth in France 2009-2015
- Digital advertising expenditure in Italy 2008-2015
- Italy: digital content and advertising market value 2015-2017
- Digital advertising expenditure in France 2008-2015
- Digital advertising expenditure in Austria 2008-2015
- Mobile advertising activities among millennial smartphone users in the UK 2013
- Mexico: show business sector online advertising share of voice 2015-2017
- Leading online ad categories leading to a purchase or store visit in the UK 2014
- Internet ad production expenses in Japan 2008-2017
- Mexico: government sector online advertising share of voice 2015-2017
Studies
- Online advertising metrics
- Digital advertising formats in the U.S.
- Digital advertising in Europe
- Advertising in Belgium
- Programmatic advertising
- BRICS advertising
- Advertising in the Netherlands
- Advertising in Italy
- Digital advertising in Canada
- Digital advertising in the United Kingdom (UK)
- Advertising in Africa
- Advertising consumption and perception
- Europe AdEx Benchmark 2017
- IAB Report on 2017 Digital Advertising Spend
- Internet Advertising Revenue Report 2017
Statistics on "Digital advertising formats in the U.S."
- Internet advertising spending worldwide from 2010 to 2021, by type (in million U.S. dollars)
- Digital advertising spending in the United States from 2017 to 2023, by format (in million U.S. dollars)
- Online advertising revenue in the United States from 1st quarter 2007 to 4th quarter 2017 (in billion U.S. dollars)
- Breakdown of online advertising revenue in the United States in 2017, by type
- Distribution of online advertising revenue in the United States from 2004 to 2017, by pricing model
- Distribution of digital advertising budgets according to agencies and marketers in the United States from 2016 to 2018, by format
- Hispanic digital advertising spending in the United States from 2015 to 2020 (in million U.S. dollars)
- Programmatic digital video advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)
- Digital and mobile video advertising spending according to agencies and marketers in the United States from 2015 to 2018 (in million U.S. dollars)
- Share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018
- Distribution of digital video ad views in the United States in 2nd quarter 2018, by advertiser category
- Distribution of digital video ad impressions in the United States from 2nd quarter 2014 to 1st quarter 2018, by ad length
- Share of cross screen in the number of digital video ad campaigns in the United States from 3rd quarter 2014 to 1st quarter 2018
- Digital video advertising spending in the United States from 2017 to 2023, by device (in million U.S. dollars)
- Mobile video internet advertising spending in the United States in 2015 and 2020 (in billion U.S. dollars)
- Hispanic online video advertising spending in the United States from 2015 to 2020 (in million U.S. dollars)
- Digital display advertising spending in the United States from 2014 to 2019 (in million U.S. dollars)
- Digital display advertising spending in the United States from 2014 to 2019, by format (in billion U.S. dollars)
- Native digital display advertising spending in the United States from 2016 to 2018, by device (in billion U.S. dollars)
- Social vs. non-social native digital display advertising spending in the United States from 2016 to 2018 (in billion U.S. dollars)
- Programmatic digital display advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)
- Display advertising in-target rates in the United States in 2nd quarter 2017, by device and industry
- Net digital display ad revenue in the United States from 2016 to 2019, by company (in billion U.S. dollars)
- Net mobile display advertising revenue of selected online companies in the United States from 2015 to 2017 (in billion U.S. dollars)
- Paid search advertising expenditure worldwide from 2015 to 2017 (in billion U.S. dollars)
- Search marketing spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Search advertising revenue share of leading search providers in the United States from 2016 to 2019
- Digital search advertising spending in the United States from 2017 to 2023 (in million U.S. dollars)
- Digital search advertising average spending per internet user in the United States from 2017 to 2023 (in U.S. dollars)
- Desktop search advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)
- Mobile search advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)
- Share of search queries handled by leading U.S. search engine providers as of October 2018
- View on relevance of online advertising according to consumers in the United States as of March 2018, by age group
- Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018
- Leading types of ads perceived as well targeted by consumers in the United States as of September 2017
- Negative attitude of internet users towards advertising on websites in the United States as of 2nd quarter 2018, by age group
- Share of consumers who found advertising on news websites to be helpful in the United States as of May 2017, by format
- Negative attitude of internet users towards advertising in online videos in the United States as of 2nd quarter 2018, by age group
- Share of consumers who felt annoyed by advertising on search engines in the United States as of May 2017
- Share of consumers who found advertising on search engines to be helpful in the United States as of May 2017, by age group
- Share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017
- Share of consumers who purchased a product after clicking on an online ad in Italy more often* in 2016, by consumer type
- Share of consumers who think they are still influenced by advertising in Italy in 2016, by source
- Share of Millennial consumers who think they are still influenced by advertising in Italy in 2016, by source
- Online video advertising expenditure year-on-year growth in Germany from 2013 to 2015
- Search engine advertising expenditure year-on-year growth in the United Kingdom (UK) from 2010 to 2015
- Digital advertising spending in the Netherlands from 1st quarter 2013 to 3rd quarter 2015, by format (in million euros)*
- Search engine advertising expenditure year-on-year growth in France from 2009 to 2015
- Digital advertising expenditure in Italy from 2008 to 2015 (in million euro)
- Value of the digital content and advertising market in Italy from 2015 to 2017 (in million euros)
- Digital advertising expenditure in France from 2008 to 2015 (in million euro)
- Digital advertising expenditure in Austria from 2008 to 2015 (in million euro)
- Mobile advertising activities performed by millennial smartphone users (18 to 24) in the United Kingdom (UK) as of March 2013
- Share of voice of online advertisers from the show, entertainment and cinema industry in Mexico from 2015 to 2017
- Most popular online ad categories leading consumers to a purchase or store visit in the United Kingdom as of November 2014
- Production cost of internet advertisements in Japan from 2008 to 2017 (in billion Japanese yen)
- Share of voice of online advertisers from the government sector in Mexico from 2015 to 2017
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