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Influence of food scandals on consumer behavior in China 2011

The statistic shows the influence of food scandals on consumer behavior in China in 2011. In 2011, food scandals influence 44 percent of people to be more cautious when recommending food to family or friends.

Influence of food scandals on consumer behavior in China in 2011

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Source

In cooperation with
Ipsos
Release date

August 2011

Region

China

Survey time period

2011

Number of respondents

1,511 respondents

Age group

18-49 years

Special properties

food and beverage producers, caterers and food retailers were interviewed

Method of interview

Questionnaire

Supplementary notes

50 percent of those surveyed were male. Those surveyed had lived in a city for at least three years.

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Statistics on "Grocery shopping in China"

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