Customer's awareness of financial institution's presence on social networking sites in the U.S. in 2011

Awareness of financial institutions presence on social networks in 2011 This statistic gives information on U.S. consumer's awareness of their financial institution's presence on social media sites in the United States in 2011. It was found that 59 percent of consumers were unaware and 24 percent were unsure.
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Share of customers
Yes18%
No59%
Unsure24%
Share of customers
Yes18%
No59%
Unsure24%
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Description Source More information
This statistic gives information on U.S. consumer's awareness of their financial institution's presence on social media sites in the United States in 2011. It was found that 59 percent of consumers were unaware and 24 percent were unsure.
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Release date
February 2012
Region
United States
Survey time period
2011

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