Average daily reach of media combinations in the U.S. in 2012

The statistic shows the average daily reach of various media combinations in the United States in 2012. According to the 2012 Media Behaviour Institute study, AM/FM radio had an average daily reach of 59 percent in the United States in 2012. In combination, AM/FM radio and live TV had an average daily reach of 91 percent.

Average daily reach of various media combinations in the United States in 2012

Share of population reached
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Sources

Release date

September 2012

Region

United States

Survey time period

2012

Age group

25-54 years

Supplementary notes

The source report is based on the Media Behavior Institute TouchPoints survey.

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Statistics on "Children and media in the U.S."

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