Average daily reach of various media combinations in the United States in 2012

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Share of population reached

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Description Source More information
The statistic shows the average daily reach of various media combinations in the United States in 2012. According to the 2012 Media Behaviour Institute study, AM/FM radio had an average daily reach of 59 percent in the United States in 2012. In combination, AM/FM radio and live TV had an average daily reach of 91 percent.
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Release date
September 2012
United States
Survey time period
Age group
25-54 years
Supplementary notes
The source report is based on the Media Behavior Institute TouchPoints survey.

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