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Automobile ad spend growth in the U.S. in 2018, by medium
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Automobile ad spend growth in the U.S. in 2018, by medium
Change in advertising spending of the automotive industry sectors in the United States in 2018, by medium
by A. Guttmann,
last edited
Oct 22, 2018
The statistic presents information on the change in advertising spending of the automotive industry sectors in the United States in 2018, by medium. According to the data, car dealer's spending on broadcast TV advertising in 2018 is set to decrease by 27.2. percent compared to 2017.
Change in advertising spending of the automotive industry sectors in the United States in 2018, by medium
| Dealers | Dealer associations | Manufacturers | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
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| - | - | - | - |
| Dealers | Dealer associations | Manufacturers | |
|---|---|---|---|
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
| - | - | - | - |
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by A. Guttmann,
last edited
Oct 22, 2018
The statistic presents information on the change in advertising spending of the automotive industry sectors in the United States in 2018, by medium. According to the data, car dealer's spending on broadcast TV advertising in 2018 is set to decrease by 27.2. percent compared to 2017.
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- As a Premium user you get access to the detailed source references and background information about this statistic.
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- Release date
- October 2018
- Region
- United States
- Survey time period
- 2017 and 2018
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- October 2018
More information
- Region
- United States
- Survey time period
- 2017 and 2018
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Automobile advertising in the U.S.
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Statistics on "Automobile advertising in the U.S."
- Automobile industry overview
The most important statistics
- Revenue of the leading automotive manufacturers worldwide in 2018 (in billion U.S. dollars)Revenue of the leading car manufacturers worldwide 2018
- Most valuable brands within the automotive sector worldwide as of 2019, by brand value (in billion U.S. dollars)Most valuable automotive brands worldwide by brand value 2019
- U.S. motor vehicle and parts manufacturing gross output from 2005 to 2018 (in billion U.S. dollars)Motor vehicle and parts manufacturing gross output in U.S. 2005-2018
- U.S. car and truck retail sales from 1980 to 2018 (in 1,000 units)Car and truck sales in the United States 1980-2018
- Largest advertisers
The most important statistics
- Advertising spending of selected automobile manufacturers in the United States in 2017 (in million U.S. dollars)Advertising spending of selected automobile manufacturers in the U.S. 2017
- Advertising spending per vehicle sold of selected automobile brands in the United States in 2017 (in U.S. dollars)Ad spend per vehicle sold of selected car brands in the U.S. 2017
- General Motors Company's advertising spending in the United States from 2007 to 2017 (in billion U.S. dollars)General Motors' advertising spending in the U.S. 2007-2017
- Ford Motor Company's advertising spending in the United States from 2007 to 2017 (in billion U.S. dollars)Ford Motor's advertising spending in the U.S. 2007-2017
- Toyota Motor Corporation's advertising spending in the United States from 2007 to 2017 (in billion U.S. dollars)Toyota's advertising spending in the U.S. 2007-2017
- Fiat Chrysler Automobiles advertising spending in the United States from 2012 to 2017 (in billion U.S. dollars)Fiat Chrysler Automobiles: ad spend in the U.S. 2012-2017
- Largest automotive advertisers worldwide in 2015 (in billion U.S. dollars)Largest automotive advertisers worldwide 2015
- Across all media
The most important statistics
- Measured media advertising spending in the United States from 2014 to 2017, by category (in billion U.S. dollars)U.S. measured media ad spend 2014-2017, by category
- Change in advertising spending of the automotive industry sectors in the United States in 2018, by medium Automobile ad spend growth in the U.S. in 2018, by medium
- Advertising spending in the automotive dealers and gas stations industry in the United States from 2010 to 2019 (in million U.S. dollars)U.S. automotive dealers and gas stations ad spend 2010-2019
- Advertising spending in the automotive rental and leasing industry in the United States from 2010 to 2019 (in million U.S. dollars)U.S. automotive rental and leasing ad spend 2010-2019
- Breakdown of U.S. car dealers' advertising spending from 2002 to 2018, by mediumBreakdown of U.S. car dealers' advertising spending 2002-2018, by medium
- Advertising spending per vehicle sold of selected automobile brands in the United States in 2017 (in U.S. dollars)Ad spend per vehicle sold of selected car brands in the U.S. 2017
- U.S. car dealers' average advertising spending in 2018, by medium (in 1,000 U.S. dollars)U.S. car dealers' average ad spend 2018, by medium
- Automotive advertising spending in the United States from 2008 to 2014 (in billion U.S. dollars)Automotive ad spend in the U.S. 2008-2014
- Offline media
The most important statistics
- Leading newspaper advertisers in United States in 2017, by ad spend (in million U.S. dollars)Largest newspaper advertisers in the U.S. 2017
- Leading print magazine advertisers in the United States in 2017, by spending (in million U.S. dollars)Leading print magazine advertisers in the U.S. 2017
- Automotive category TV advertising spending in the United States in 4th quarters of 2014 to 2017 (in million U.S. dollars)Automotive TV ad spend in the U.S. 2014-2017
- Super Bowl automobile manufacturer advertising from 2003 to 2018Super Bowl automobile manufacturer advertising 2003-2018
- Leading radio advertisers in the United States in 2017, by ad spend (in million U.S. dollars)Largest radio advertisers in the U.S. 2017
- Direct response (DR) radio advertising spending in the United States in 4th quarter 2017, by category (in thousand U.S. dollars)Direct response (DR) radio spending in the U.S. 2017, by category
- Leading outdoor advertising categories in the United States in 2018, by ad spending (in million U.S. dollars)Leading outdoor advertising categories in the U.S. 2018
- Leading automobile related products and brands advertised on TV in the United States in 4th quarter 2018, by number of ad occurrencesMost advertised automobiles on TV in the U.S. in Q4 2018, by ad count
- Online media
The most important statistics
- Digital advertising revenue in the United States from 2015 to 2021, by industry (in million U.S. dollars)Digital Market Outlook: digital ad revenue in the U.S. 2015-2021, by industry
- Distribution of digital advertising spending in the United States as of July 2019, by industryDistribution of U.S. digital ad spend 2019, by industry
- Average digital and mobile video advertising spending according to agencies and marketers in the United States in 2018, by industry (in million U.S. dollars)U.S. agencies and marketers average digital & mobile video ad spend 2018, by industry
- Share of mobile advertising spending in selected app categories worldwide in 1st half 2018, by industryGlobal in-app ad spend share in H1 2018, by app category and vertical
- Distribution of digital video ad views in the United States in 4th quarter 2018, by advertiser categoryDigital video ad view distribution in the U.S. Q4 2018, by category
- Average clickthrough rate (CTR) in Google AdWords in selected industries in the United States between August 2017 and January 2018, by industryU.S. Google AdWords CTR 2018, by industry
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Statistics
- Distribution of automotive advertising expenditure in India 2018 by channel
- Auto advertising: distribution of spending in the United Kingdom (UK) 2013, by media
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- Ford Motor: advertising spending worldwide 2015-2017
- Luxury car brands: ad spend in the U.S. 2013
- Nissan Motors ad spend on selected brands in the U.S. 2013
- General Motors: ad spend in Canada 2012-2013
- Car dealers ad spend in the U.S. 2016, by medium
- Toyota Motor Cor. advertising spending worldwide 2015-2017
- Automotive advertising ROI in the United Kingdom (UK) 2013, by medium
- Porsche's advertising spending in the U.S. 2009-Q1 2014
- Nissan (brand): ad spend in the U.S. 2012-2015
- Global market share of glass-reinforced PP compound for automotive industry 2017
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Statistics on "Automobile advertising in the U.S."
- Revenue of the leading automotive manufacturers worldwide in 2018 (in billion U.S. dollars)
- Most valuable brands within the automotive sector worldwide as of 2019, by brand value (in billion U.S. dollars)
- U.S. motor vehicle and parts manufacturing gross output from 2005 to 2018 (in billion U.S. dollars)
- U.S. car and truck retail sales from 1980 to 2018 (in 1,000 units)
- Advertising spending of selected automobile manufacturers in the United States in 2017 (in million U.S. dollars)
- Advertising spending per vehicle sold of selected automobile brands in the United States in 2017 (in U.S. dollars)
- General Motors Company's advertising spending in the United States from 2007 to 2017 (in billion U.S. dollars)
- Ford Motor Company's advertising spending in the United States from 2007 to 2017 (in billion U.S. dollars)
- Toyota Motor Corporation's advertising spending in the United States from 2007 to 2017 (in billion U.S. dollars)
- Fiat Chrysler Automobiles advertising spending in the United States from 2012 to 2017 (in billion U.S. dollars)
- Largest automotive advertisers worldwide in 2015 (in billion U.S. dollars)
- Measured media advertising spending in the United States from 2014 to 2017, by category (in billion U.S. dollars)
- Change in advertising spending of the automotive industry sectors in the United States in 2018, by medium
- Advertising spending in the automotive dealers and gas stations industry in the United States from 2010 to 2019 (in million U.S. dollars)
- Advertising spending in the automotive rental and leasing industry in the United States from 2010 to 2019 (in million U.S. dollars)
- Breakdown of U.S. car dealers' advertising spending from 2002 to 2018, by medium
- U.S. car dealers' average advertising spending in 2018, by medium (in 1,000 U.S. dollars)
- Automotive advertising spending in the United States from 2008 to 2014 (in billion U.S. dollars)
- Leading newspaper advertisers in United States in 2017, by ad spend (in million U.S. dollars)
- Leading print magazine advertisers in the United States in 2017, by spending (in million U.S. dollars)
- Automotive category TV advertising spending in the United States in 4th quarters of 2014 to 2017 (in million U.S. dollars)
- Super Bowl automobile manufacturer advertising from 2003 to 2018
- Leading radio advertisers in the United States in 2017, by ad spend (in million U.S. dollars)
- Direct response (DR) radio advertising spending in the United States in 4th quarter 2017, by category (in thousand U.S. dollars)
- Leading outdoor advertising categories in the United States in 2018, by ad spending (in million U.S. dollars)
- Leading automobile related products and brands advertised on TV in the United States in 4th quarter 2018, by number of ad occurrences
- Average monthly TV advertising spending of selected domestic automotive brands in the United States in 4th quarters of 2016 and 2017 (in 1,000 U.S. dollars)
- Average monthly TV advertising spending of selected Asian automotive brands in the United States in 4th quarters of 2016 and 2017 (in 1,000 U.S. dollars)
- Average monthly TV advertising spending of selected European automotive brands in the United States in 4th quarters of 2016 and 2017 (in 1,000 U.S. dollars)
- Digital advertising revenue in the United States from 2015 to 2021, by industry (in million U.S. dollars)
- Distribution of digital advertising spending in the United States as of July 2019, by industry
- Average digital and mobile video advertising spending according to agencies and marketers in the United States in 2018, by industry (in million U.S. dollars)
- Share of mobile advertising spending in selected app categories worldwide in 1st half 2018, by industry
- Distribution of digital video ad views in the United States in 4th quarter 2018, by advertiser category
- Average clickthrough rate (CTR) in Google AdWords in selected industries in the United States between August 2017 and January 2018, by industry
- Distribution of advertising expenditure in the automotive industry across India as of May 2018, by channel
- Automotive advertising spending in the United Kingdom (UK) in June 2013, by media
- General Motors Company's advertising spending worldwide from 2015 to 2017 (in billion U.S. dollars)
- Fiat Chrysler Automobiles advertising spending worldwide from 2015 to 2017 (in billion U.S. dollars)
- NFL advertising spending in the 2015-2016 season, by auto brand (in million U.S. dollars)
- Most advertised car brands in the United States in 2013, by advertising spending (in million U.S. dollars)
- Ford Motor Corporation's advertising spending worldwide from 2015 to 2017 (in billion U.S. dollars)
- Advertising spending of selected luxury car brands in the United States in 2013 (in million U.S. dollars)
- Nissan Motors advertising spending on selected brands in the United States in 2013 (in million U.S. dollars)
- General Motors Corporation advertising spending in Canada in 2012 and 2013 (in million Canadian dollars)
- Franchised automotive dealers and dealer associations advertising spending in the United States in 2016, by medium (in million U.S. dollars)
- Toyota Motor Corporation's advertising spending worldwide from 2015 to 2017 (in billion U.S. dollars)
- Automotive advertising return on investment (ROI) in the United Kingdom (UK) in 2013, by medium (in GBP)
- Porsche's advertising spending in the United States from 2009 to 1st quarter 2014 (in million U.S. dollars)
- Nissan Motor's advertising spending on Nissan in the United States from 2012 to 2015 (in million U.S. dollars)
- Market share of glass-reinforced polypropylene compound by the automotive industry worldwide in 2017, by interior application
- Impact of sustainable mobility trends on the business model of automotive sub-suppliers in the next five years in Italy in 2016
- Distribution of customers of LeasePlan in 2018, by segment
- Distribution of specialist companies in Italy in 2017, by share of employees with a degree*
- Distribution of aftermarket specialist companies in the automotive industry in Italy in 2017, by revenue trend*
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