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Automobile ad spend growth in the U.S. in 2018, by medium
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Automobile ad spend growth in the U.S. in 2018, by medium
Change in advertising spending of the automotive industry sectors in the United States in 2018, by medium
The statistic presents information on the change in advertising spending of the automotive industry sectors in the United States in 2018, by medium. According to the data, car dealer's spending on broadcast TV advertising in 2018 is set to decrease by 27.2. percent compared to 2017.
Change in advertising spending of the automotive industry sectors in the United States in 2018, by medium
| Dealers | Dealer associations | Manufacturers | |
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| Dealers | Dealer associations | Manufacturers | |
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| - | - | - | - |
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The statistic presents information on the change in advertising spending of the automotive industry sectors in the United States in 2018, by medium. According to the data, car dealer's spending on broadcast TV advertising in 2018 is set to decrease by 27.2. percent compared to 2017.
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- Release date
- October 2018
- Region
- United States
- Survey time period
- 2017 and 2018
Source
- Show sources information
- Show publisher information
- Release date
- October 2018
More information
- Region
- United States
- Survey time period
- 2017 and 2018
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Automobile advertising in the U.S.
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Statistics on "Automobile advertising in the U.S."
- Automobile industry overview
The most important statistics
- Revenue* of the leading automotive manufacturers worldwide in FY 2017 (in billion U.S. dollars)Revenue of the leading car manufacturers worldwide 2017
- Most valuable brands within the automotive sector worldwide as of 2018, by brand value (in billion U.S. dollars)Most valuable automotive brands worldwide by brand value 2018
- U.S. motor vehicle and parts manufacturing gross output from 2005 to 2017 (in million U.S. dollars)*Motor vehicle and parts manufacturing gross output in U.S. 2005-2017
- U.S. car and truck retail sales from 1980 to 2018 (in 1,000 units)Car and truck sales in the United States 1980-2018
- Largest advertisers
The most important statistics
- Advertising spending of selected automobile manufacturers in the United States in 2017 (in million U.S. dollars)Advertising spending of selected automobile manufacturers in the U.S. 2017
- Advertising spending per vehicle sold of selected automobile brands in the United States in 2017 (in U.S. dollars)Ad spend per vehicle sold of selected car brands in the U.S. 2017
- General Motors Company's advertising spending in the United States from 2007 to 2017 (in billion U.S. dollars)General Motors' advertising spending in the U.S. 2007-2017
- Ford Motor Company's advertising spending in the United States from 2007 to 2017 (in billion U.S. dollars)Ford Motor's advertising spending in the U.S. 2007-2017
- Toyota Motor Corporation's advertising spending in the United States from 2007 to 2017 (in billion U.S. dollars)Toyota's advertising spending in the U.S. 2007-2017
- Fiat Chrysler Automobiles advertising spending in the United States from 2012 to 2017 (in billion U.S. dollars)Fiat Chrysler Automobiles: ad spend in the U.S. 2012-2017
- Largest automotive advertisers worldwide in 2015 (in billion U.S. dollars)Largest automotive advertisers worldwide 2015
- Across all media
The most important statistics
- Measured media advertising spending in the United States from 2014 to 2017, by category (in billion U.S. dollars)U.S. measured media ad spend 2014-2017, by category
- Change in advertising spending of the automotive industry sectors in the United States in 2018, by medium Automobile ad spend growth in the U.S. in 2018, by medium
- Advertising spending in the automotive dealers and gas stations industry in the United States from 2010 to 2019 (in million U.S. dollars)U.S. automotive dealers and gas stations ad spend 2010-2019
- Advertising spending in the automotive rental and leasing industry in the United States from 2010 to 2019 (in million U.S. dollars)U.S. automotive rental and leasing ad spend 2010-2019
- Breakdown of U.S. car dealers' advertising spending from 2002 to 2017, by mediumBreakdown of U.S. car dealers' advertising spending 2002-2017, by medium
- Advertising spending per vehicle sold of selected automobile brands in the United States in 2017 (in U.S. dollars)Ad spend per vehicle sold of selected car brands in the U.S. 2017
- U.S. car dealers' average advertising spending in 2017, by medium (in 1,000 U.S. dollars)U.S. car dealers' average ad spend 2017, by medium
- Automotive advertising spending in the United States from 2008 to 2014 (in billion U.S. dollars)Automotive ad spend in the U.S. 2008-2014
- Offline media
The most important statistics
- Leading newspaper advertisers in United States in 2017, by ad spend (in million U.S. dollars)Largest newspaper advertisers in the U.S. 2017
- Leading print magazine advertisers in the United States in 2017, by spending (in million U.S. dollars)Leading print magazine advertisers in the U.S. 2017
- Automotive category TV advertising spending in the United States in 4th quarters of 2014 to 2017 (in million U.S. dollars)Automotive TV ad spend in the U.S. 2014-2017
- Super Bowl automobile manufacturer advertising from 2003 to 2018Super Bowl automobile manufacturer advertising 2003-2018
- Leading radio advertisers in the United States in 2017, by ad spend (in million U.S. dollars)Largest radio advertisers in the U.S. 2017
- Direct response (DR) radio advertising spending in the United States in 4th quarter 2017, by category (in thousand U.S. dollars)Direct response (DR) radio spending in the U.S. 2017, by category
- Leading outdoor advertising categories in the United States in 1st half of 2018, by ad spending (in million U.S. dollars)Leading outdoor advertising categories in the U.S. H1 2018
- Leading automobile related products and brands advertised on TV in the United States in 4th quarter 2018, by number of ad occurrencesMost advertised automobiles on TV in the U.S. in Q4 2018, by ad count
- Online media
The most important statistics
- Digital advertising revenue in the United States from 2015 to 2021, by industry (in million U.S. dollars)Digital Market Outlook: digital ad revenue in the U.S. 2015-2021, by industry
- Distribution of digital advertising spending in the United States as of June 2018, by industryDistribution of U.S. digital ad spend 2018, by industry
- Average digital and mobile video advertising spending according to agencies and marketers in the United States in 2018, by industry (in million U.S. dollars)U.S. agencies and marketers average digital & mobile video ad spend 2018, by industry
- Share of mobile advertising spending in selected app categories worldwide in 1st half 2018, by industryGlobal in-app ad spend share in H1 2018, by app category and vertical
- Distribution of digital video ad views in the United States in 2nd quarter 2018, by advertiser categoryDigital video ad view distribution in the U.S. 2018, by category
- Average clickthrough rate (CTR) in Google AdWords in selected industries in the United States between August 2017 and January 2018, by industryU.S. Google AdWords CTR 2018, by industry
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Statistics
- Distribution of automotive advertising expenditure in India 2018 by channel
- Fiat: advertising spending worldwide 2015-2017
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- General Motors: advertising spending worldwide 2015-2017
- Largest NFL TV advertising auto brands 2016
- Most advertised car brands in the U.S. 2013
- Nissan Motor: advertising expenditure worldwide 2011-2014
- Chrysler: ad spend in the U.S. 2014-2015
- Porsche's advertising spending in the U.S. 2009-Q1 2014
- Automotive dealers ad spend in the U.S. 2008-2014
- Japanese ad spend automobile industry 2008-2017
- Honda brand: ad spend in the U.S. 2015-2016
- Automotive manufacturers ad spend in the U.S. 2008-2014
- Local automotive advertising spending in selected markets in California in 2017
- Acura: ad spend in the U.S. 2011-2016
- Fleet distribution of LeasePlan 2017, by type
- Italy: distribution of automotive aftermarket specialists by revenue trend 2017
- Forecast: sales value vehicle suspension & steering part manufacture Brazil 2009-2020
- Passenger vehicles sales volume in India FY 2014-FY 2018
- Share of automotive exports from Japan 2017, by region
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- BRICS advertising
- Advertising in Italy
- Advertising in the Netherlands
- Political advertising in the U.S.
- Advertising in North America
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Statistics on "Automobile advertising in the U.S."
- Revenue* of the leading automotive manufacturers worldwide in FY 2017 (in billion U.S. dollars)
- Most valuable brands within the automotive sector worldwide as of 2018, by brand value (in billion U.S. dollars)
- U.S. motor vehicle and parts manufacturing gross output from 2005 to 2017 (in million U.S. dollars)*
- U.S. car and truck retail sales from 1980 to 2018 (in 1,000 units)
- Advertising spending of selected automobile manufacturers in the United States in 2017 (in million U.S. dollars)
- Advertising spending per vehicle sold of selected automobile brands in the United States in 2017 (in U.S. dollars)
- General Motors Company's advertising spending in the United States from 2007 to 2017 (in billion U.S. dollars)
- Ford Motor Company's advertising spending in the United States from 2007 to 2017 (in billion U.S. dollars)
- Toyota Motor Corporation's advertising spending in the United States from 2007 to 2017 (in billion U.S. dollars)
- Fiat Chrysler Automobiles advertising spending in the United States from 2012 to 2017 (in billion U.S. dollars)
- Largest automotive advertisers worldwide in 2015 (in billion U.S. dollars)
- Measured media advertising spending in the United States from 2014 to 2017, by category (in billion U.S. dollars)
- Change in advertising spending of the automotive industry sectors in the United States in 2018, by medium
- Advertising spending in the automotive dealers and gas stations industry in the United States from 2010 to 2019 (in million U.S. dollars)
- Advertising spending in the automotive rental and leasing industry in the United States from 2010 to 2019 (in million U.S. dollars)
- Breakdown of U.S. car dealers' advertising spending from 2002 to 2017, by medium
- U.S. car dealers' average advertising spending in 2017, by medium (in 1,000 U.S. dollars)
- Automotive advertising spending in the United States from 2008 to 2014 (in billion U.S. dollars)
- Leading newspaper advertisers in United States in 2017, by ad spend (in million U.S. dollars)
- Leading print magazine advertisers in the United States in 2017, by spending (in million U.S. dollars)
- Automotive category TV advertising spending in the United States in 4th quarters of 2014 to 2017 (in million U.S. dollars)
- Super Bowl automobile manufacturer advertising from 2003 to 2018
- Leading radio advertisers in the United States in 2017, by ad spend (in million U.S. dollars)
- Direct response (DR) radio advertising spending in the United States in 4th quarter 2017, by category (in thousand U.S. dollars)
- Leading outdoor advertising categories in the United States in 1st half of 2018, by ad spending (in million U.S. dollars)
- Leading automobile related products and brands advertised on TV in the United States in 4th quarter 2018, by number of ad occurrences
- Average monthly TV advertising spending of selected domestic automotive brands in the United States in 4th quarters of 2016 and 2017 (in 1,000 U.S. dollars)
- Average monthly TV advertising spending of selected Asian automotive brands in the United States in 4th quarters of 2016 and 2017 (in 1,000 U.S. dollars)
- Average monthly TV advertising spending of selected European automotive brands in the United States in 4th quarters of 2016 and 2017 (in 1,000 U.S. dollars)
- Digital advertising revenue in the United States from 2015 to 2021, by industry (in million U.S. dollars)
- Distribution of digital advertising spending in the United States as of June 2018, by industry
- Average digital and mobile video advertising spending according to agencies and marketers in the United States in 2018, by industry (in million U.S. dollars)
- Share of mobile advertising spending in selected app categories worldwide in 1st half 2018, by industry
- Distribution of digital video ad views in the United States in 2nd quarter 2018, by advertiser category
- Average clickthrough rate (CTR) in Google AdWords in selected industries in the United States between August 2017 and January 2018, by industry
- Distribution of advertising expenditure in the automotive industry across India as of May 2018, by channel
- Fiat Chrysler Automobiles advertising spending worldwide from 2015 to 2017 (in billion U.S. dollars)
- Automotive advertising spending in the United Kingdom (UK) in June 2013, by media
- General Motors Company's advertising spending worldwide from 2015 to 2017 (in billion U.S. dollars)
- NFL advertising spending in the 2015-2016 season, by auto brand (in million U.S. dollars)
- Most advertised car brands in the United States in 2013, by advertising spending (in million U.S. dollars)
- Nissan Motor's advertising expenditure worldwide from 2011 to 2014 (in billion U.S. dollars)
- Fiat Chrysler Automobiles advertising spending on Chrysler in the United States in 2014 and 2015 (in million U.S. dollars)
- Porsche's advertising spending in the United States from 2009 to 1st quarter 2014 (in million U.S. dollars)
- Automotive dealers advertising spending in the United States from 2008 to 2014 (in billion U.S. dollars)
- Advertising expenses of the automobile industry and related products through traditional media in Japan from 2008 to 2017 (in billion Japanese yen)*
- Honda Motor advertising spending on Honda brand in the United States in 2015 and 2016 (in million U.S. dollars)
- Automotive manufacturers advertising spending in the United States from 2008 to 2014 (in billion U.S. dollars)
- Local automotive advertising spending in selected markets in California in 2017 (in million U.S. dollars)
- Honda's advertising spending on Acura in the United States from 2011 to 2016 (in million U.S. dollars)
- Distribution of fleet of LeasePlan in 2017, by type
- Distribution of aftermarket specialist companies in the automotive industry in Italy in 2017, by revenue trend*
- Sales value of vehicle suspension & steering part manufacture (CNAE v2.0 2944) in Brazil from 2009 to 2020 (in million U.S. dollars)
- Sales volume of passenger vehicles across India from FY 2014 to FY 2018 (in 1,000 units)
- Distribution of motor vehicle exports from Japan in 2017, by region
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