Ways to find out about primetime TV programs in the U.S. 2004-2015

This statistic has been taken from the GfK report 'How People Use Primetime TV 2015'. The graph presents ways TV viewers used to find out about primetime TV programs in the United States from 2004 to 2015. In 2012, six percent of the respondents stated they found out about primetime programs through social media.

 

The 'How People Use Primetime TV 2015' report from The Home Technology Monitor™—GfK’s respected media technology research service – documents the audience’s use of television during primetime. It shows changes in primetime TV usage since 2004. The study looks at how people perceive their typical television behavior by detailing their primetime TV use yesterday. The report also explores attitudes towards primetime advertising.

 

The GfK Group, founded 1934 in Germany, is the fourth largest market research organization in the world, operating in more than 100 countries across the world with over 10,000 employees.

How do you find out about primetime TV programs?

2004200820122015
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Source

Release date

September 2015

Region

United States

Survey time period

2004 to 2015

Number of respondents

2004: n=598; 2008: n=478: 2012: n=414; 2015: n=420

Age group

18-49 years

Special properties

purposeful viewers

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "In which of these ways, if any, do you typically find out what programs are going to be on regular TV during the evening? "
Mentions of one percent or less not shown.

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