Benefits of mobile advertising in the U.S. 2015

The statistic presents the level of importance attached to mobile marketing features by marketers in the United States as of January 2015. During the survey, 30 percent of respondents stated they attached high importance to mobile marketing response rates.

What are the key benefits of mobile advertising from a brand/buyer perspective?

Very importantImportantSlightly importantNot important
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Source

Release date

March 2015

Region

United States

Survey time period

December 2014 and January 2015

Number of respondents

n = 200 marketing executives

Supplementary notes

The source does not provide information regarding the missing percentage points to 100 percent.
The source does not provide information regarding percentage points exceeding 100 percent.
The source does not provide an exact survey date or information on type of survey.

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Statistics on "Mobile marketing in the U.S."

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