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Benefits of mobile advertising in the U.S. 2015
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Benefits of mobile advertising in the U.S. 2015
What are the key benefits of mobile advertising from a brand/buyer perspective?
by Statista Research Department,
last edited
Mar 16, 2015
The statistic presents the level of importance attached to mobile marketing features by marketers in the United States as of January 2015. During the survey, 30 percent of respondents stated they attached high importance to mobile marketing response rates.
What are the key benefits of mobile advertising from a brand/buyer perspective?
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by Statista Research Department,
last edited
Mar 16, 2015
The statistic presents the level of importance attached to mobile marketing features by marketers in the United States as of January 2015. During the survey, 30 percent of respondents stated they attached high importance to mobile marketing response rates.
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- March 2015
- Region
- United States
- Survey time period
- December 2014 and January 2015
- Number of respondents
- n = 200 marketing executives
- Supplementary notes
-
The source does not provide information regarding the missing percentage points to 100 percent.
The source does not provide information regarding percentage points exceeding 100 percent.
The source does not provide an exact survey date or information on type of survey.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- March 2015
More information
- Region
- United States
- Survey time period
- December 2014 and January 2015
- Number of respondents
- n = 200 marketing executives
- Supplementary notes
-
The source does not provide information regarding the missing percentage points to 100 percent.
The source does not provide information regarding percentage points exceeding 100 percent.
The source does not provide an exact survey date or information on type of survey.
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Statistics on "Mobile marketing in the U.S."
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- Leading types of video used in mobile marketing according to industry professionals worldwide in 2017 and 2018Leading types of video used in mobile marketing worldwide 2017-2018
- Share of mobile display ads leading to selected industry landing pages in the United States in 2017Share of mobile display ads leading to industry landing pages in the U.S. 2017
- Share of companies using mobile coupons for marketing purposes in the United States from 2013 to 2017Use of mobile coupons for marketing purposes in the U.S. 2013-2017
- Share of B2B mobile friendly websites according to B2B marketing professionals in the United States from 2014 to 2017B2B marketing mobile website adoption in the U.S. 2014-2017
- Metrics, challenges & effectiveness
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- Share of mobile advertising budgets thought to be subject to fraud according to advertisers in the United States as of October 2017, by platformShare of mobile ad budgets thought to be subject to fraud in the U.S. 2017
- Leading distribution channels for which mobile marketing is effective in driving sales according to retailers in the United States in 2018Leading channels in driving sales growth through mobile marketing in the U.S. in 2018
- Value of in-store retail sales influenced by beacon-triggered messages in the United States in 2015 and 2016 (in billion U.S. dollars)United States: beacon-triggered retail sales value 2015-2016
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- Consumer perspective
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- Reasons that influence iPhone owners to download retailers' mobile apps as of May 2016U.S. consumer retail app download reasons 2016
- Ways in which mobile gamers find out about new games in the United States as of April 2016New game discovery sources among mobile gamers in the U.S. 2016
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- Consumer attitude towards companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017U.S. consumer view of purchase history based mobile shopping recommendations 2017
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- Marketer perspective
The most important statistics
- Most interesting advertising formats and products according to mobile advertisers in the United States as of December 2017Most interesting ad formats and products for mobile advertisers in the U.S. in 2017
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- Primary mobile marketing challenges of premium publishers in the United States as of August 2016Leading challenges according to U.S. premium publishers 2016
- Leading barriers to implementing mobile marketing in North America in 2017Mobile marketing implementation barriers in North America 2017
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- Most effective monetization methods for mobile apps according to mobile publishers worldwide as of March 2017Leading mobile app monetization methods worldwide 2017
- Advertising spending
The most important statistics
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- Share of mobile advertising spending in selected app categories worldwide in 1st half 2018, by industryGlobal in-app ad spend share in H1 2018, by app category and vertical
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Mobile advertising budget allocation in the U.S. 2014
- Projected change of U.S. companies' mobile advertising budget over two years 2015
- Mobile advertising: leading inventory types in the U.S. 2015
- Satisfaction levels with mobile ads among marketers in the U.S. 2015
- Mobile advertising spending in Spain 2011-2016
- Survey on receptiveness to mobile advertising in Finland 2016, by form of advertising
Topics
- Mobile Marketing
- Mobile internet usage worldwide
- Mobile payments in the United States
- Mobile messenger apps
- Mobile app monetization
- Mobile commerce in the United States
- Mobile Communications
- Mobile Communications in the United States
- Mobile search
- Mobile social media
- Mobile Broadband
- Mobile video in the United States
Studies
- Global Mobile Advertising Revenue 2016
- Digital advertising in Latin America
- Digital advertising in the United Kingdom (UK)
- BRICS advertising
- Marketer Perceptions of Mobile Advertising 2015
- Global Mobile Advertising Revenue 2015
- Q4 2017 Quarterly Mobile Index
- Europe AdEx Benchmark 2018
- Marketer Perceptions of Mobile Advertising 2013
- Present & Future of Mobile Marketing 2012
- In-App Engagement and Conversion Report 2019
- Mobile advertising: what do consumers want?
- Marketer Perceptions of Mobile Advertising 2011
- The State of Mobile Advertising
- Europe AdEx Benchmark 2017
Statistics on "Mobile marketing in the U.S."
- Distribution of digital advertising budgets according to agencies and marketers in the United States from 2016 to 2018, by format
- Share of marketing budgets devoted to mobile marketing according to companies in the United States as of February 2019
- Planned changes to investments in use of video in mobile marketing according to industry professionals worldwide in 2017 and 2018
- Leading types of video used in mobile marketing according to industry professionals worldwide in 2017 and 2018
- Share of mobile display ads leading to selected industry landing pages in the United States in 2017
- Share of companies using mobile coupons for marketing purposes in the United States from 2013 to 2017
- Share of B2B mobile friendly websites according to B2B marketing professionals in the United States from 2014 to 2017
- Leading challenges in measuring mobile marketing success according to industry professionals in the United States as of January 2018
- Share of mobile advertising budgets thought to be subject to fraud according to advertisers in the United States as of October 2017, by platform
- Leading distribution channels for which mobile marketing is effective in driving sales according to retailers in the United States in 2018
- Value of in-store retail sales influenced by beacon-triggered messages in the United States in 2015 and 2016 (in billion U.S. dollars)
- Mobile video advertising viewability rates in selected countries worldwide as of November 2017
- Distribution of mobile advertising impressions worldwide in 1st half 2018, by operating system
- Average mobile cost-per-click in Google AdWords in selected industries in the United States between August 2017 and January 2018 (in U.S. dollars)
- Average mobile cost-per-action (CPA) in Google AdWords in selected industries in the United States between August 2017 and January 2018 (in U.S. dollars)
- Would you say it is okay to be shown adverts as long as content is free?
- Qualities of a perfect mobile ad according to teen and Millennial internet users in the United States as of May 2016
- Reasons for taking action on a mobile ad by consumers in the United States in 2nd quarter 2016, by generation
- Reasons that influence iPhone owners to download retailers' mobile apps as of May 2016
- Ways in which mobile gamers find out about new games in the United States as of April 2016
- Snapchat ad skipping penetration rate in the United States as of February 2017, by age
- Consumer attitude towards companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017
- Consumer interest in selected companies using their purchase history for shopping recommendations sent to mobile phones in the United States as of December 2017
- Share of internet users who use an ad-blocker on their mobile at least monthly worldwide in 3rd quarter 2017, by region
- Leading reasons why smartphone users in the United States unsubscribe from a brand or company's mobile messaging services as of March 2018
- Time frame when customers are ready to start seeing holiday-related marketing on their mobiles in the United States in 2017 and 2018
- Most interesting advertising formats and products according to mobile advertisers in the United States as of December 2017
- Popularity of marketing channels among companies in the United States as of April 2016
- Primary mobile marketing challenges of premium publishers in the United States as of August 2016
- Leading barriers to implementing mobile marketing in North America in 2017
- Time frame when businesses plan to start mobile marketing of holiday-related items to consumers worldwide in 2017 and 2018
- Most effective monetization methods for mobile apps according to mobile publishers worldwide as of March 2017
- Mobile advertising spending worldwide from 2007 to 2021 (in million U.S. dollars)
- Mobile advertising spending in the United States from 2019 to 2023 (in billion U.S. dollars)
- Mobile advertising spending in the United States from 2015 to 2020, by format (in billion U.S. dollars)
- Change in mobile advertising spending in the United States from 2012 to 2021
- Programmatic mobile video ad spending in the United States from 2016 to 2020 (in billion U.S. dollars)
- Distribution of mobile advertising spending worldwide in 1st half of quarter 2018, by operating system
- Share of mobile advertising spending in selected app categories worldwide in 1st half 2018, by industry
- Location targeted mobile advertising spending in the United States from 2016 to 2022 (in billion U.S. dollars)
- Digital and mobile video advertising spending according to agencies and marketers in the United States from 2015 to 2018 (in million U.S. dollars)
- Net mobile advertising revenue in the United States from 2016 to 2019, by company
- What is your mobile advertising budget for the fiscal year 2014?
- How do you expect your mobile advertising budget to change over the next two years?
- What types of mobile inventory are the most important to your mobile ad campaigns?
- Are you satisfied with the results of your mobile advertising activities?
- Mobile advertising spending in Spain from 2011 to 2016 (in million U.S. dollars)
- Which form of mobile advertising are you most receptive to?
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Related topics
- Mobile Marketing
- Mobile internet usage worldwide
- Mobile payments in the United States
- Mobile messenger apps
- Mobile app monetization
- Mobile commerce in the United States
- Mobile Communications
- Mobile Communications in the United States
- Mobile search
- Mobile social media
- Mobile Broadband
- Mobile video in the United States
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