The statistic presents the leading barriers to implementing mobile marketing in North America in 2017. During the survey, 40 percent of surveyed marketers stated that metrics and measurement was a problem for them when it comes to mobile marketing.
Leading barriers to implementing mobile marketing in North America in 2017
The statistic presents the leading barriers to implementing mobile marketing in North America in 2017. During the survey, 40 percent of surveyed marketers stated that metrics and measurement was a problem for them when it comes to mobile marketing.
Loading statistic...
| Share of respondents | |
|---|---|
| Metrics and measurement | 40% |
| Fragmentation of mobile ecosystem | 32% |
| Internal challenges and silos | 28% |
| Ad blocking | 22% |
| Consumer provacy concerns | 22% |
| Content creation for mobile | 21% |
| Ad fraud | 16% |
| Education | 15% |
| Guidelines and best practices | 14% |
| Budgets | 12% |
| Lack of mobile friendly sites | 12% |
| Poor quality mobile apps | 10% |
| Skills | 8% |
| Data pricing | 6% |
| Evangelism | 3% |
| Other | 10% |
© Statista 2018
More information
Other interesting statistics
+Mobile advertising spending in the U.S. 2015-2022
+Popularity of marketing channels in the U.S. 2016
United States: beacon-triggered retail sales value 2015-2016
+Mobile advertising spending worldwide 2010-2020
+U.S. mobile ad revenue share 2016-2019, by company
+Mobile advertising spending in the U.S. 2015-2020, by format
Statistics on "Mobile marketing in the U.S."
Popular Related Keywords
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Mobile advertising: leading inventory types in the U.S. 2015
- Mobile advertising budget allocation in the U.S. 2014
- Projected change of U.S. companies' mobile advertising budget over two years 2015
- Benefits of mobile advertising in the U.S. 2015
- Satisfaction levels with mobile ads among marketers in the U.S. 2015
- Effectiveness of mobile campaigns according to marketers worldwide 2016
- U.S. SMBs: mobile marketing tactics used 2016
- U.S. mobile ad spending in 2014, by category
- Marketing message types for which consumers enable mobile push notifications UK 2014
- U.S. SMBs: Snapchat marketing adoption 2016
- Metrics used to assess mobile marketing success in the U.S. 2015
- Quarterly growth in mobile ad requests worldwide Q2 2014 - Q2 2018
- Quarterly change in mobile ad requests in Canada Q2 2014 - Q2 2018
- Share of mobile ad requests worldwide Q1 2017 - Q2 2018, by format
- Share of mobile in digital ad spend in Japan 2012-2018
- UK: mobile messages sent to consumers by businesses in March-April 2013, by frequency
- Apps preferred for marketing push notifications in the United Kingdom (UK) 2014
- Survey on receptiveness to mobile advertising in Finland 2016, by form of advertising
- Share of respondents who think mobile marketing will be important in Belgium 2016
Topics
- Mobile Marketing
- Mobile internet usage worldwide
- Mobile payments in the United States
- Mobile messenger apps
- Mobile app monetization
- Mobile commerce in the United States
- Mobile Communications
- Mobile Communications in the United States
- Mobile search
- Mobile social media
- Mobile video in the United States
- Mobile Broadband
