Mobile marketing implementation barriers in North America 2017

Leading barriers to implementing mobile marketing in North America in 2017

Mobile marketing implementation barriers in North America 2017 The statistic presents the leading barriers to implementing mobile marketing in North America in 2017. During the survey, 40 percent of surveyed marketers stated that metrics and measurement was a problem for them when it comes to mobile marketing.
Show more

Leading barriers to implementing mobile marketing in North America in 2017

Loading statistic...
Expand statistic
Share of respondents
Metrics and measurement40%
Fragmentation of mobile ecosystem32%
Internal challenges and silos28%
Ad blocking22%
Consumer provacy concerns22%
Content creation for mobile21%
Ad fraud16%
Education15%
Guidelines and best practices14%
Budgets12%
Lack of mobile friendly sites12%
Poor quality mobile apps10%
Skills8%
Data pricing6%
Evangelism3%
Other10%
Share of respondents
Metrics and measurement40%
Fragmentation of mobile ecosystem32%
Internal challenges and silos28%
Ad blocking22%
Consumer provacy concerns22%
Content creation for mobile21%
Ad fraud16%
Education15%
Guidelines and best practices14%
Budgets12%
Lack of mobile friendly sites12%
Poor quality mobile apps10%
Skills8%
Data pricing6%
Evangelism3%
Other10%
Download Settings Share
Download started
Please be patient - this may take a moment
The statistic presents the leading barriers to implementing mobile marketing in North America in 2017. During the survey, 40 percent of surveyed marketers stated that metrics and measurement was a problem for them when it comes to mobile marketing.
Show more
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Related Studies: Available to Download in PDF or PPTX Format
Mobile marketing in the U.S.
Mobile marketing in the U.S.

All Information
in one Presentation

Mobile marketing in the U.S.

Everything On "Mobile marketing in the U.S." in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Statistics on "Mobile marketing in the U.S."
  • Budget & tactics
  • Metrics, challenges & effectiveness
  • Consumer perspective
  • Marketer perspective
The most important statistics
  • Advertising spending
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.