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Mobile marketing implementation barriers in North America 2017
Mobile marketing implementation barriers in North America 2017
Leading barriers to implementing mobile marketing in North America in 2017
by Statista Research Department,
last edited
Mar 16, 2015
The statistic presents the leading barriers to implementing mobile marketing in North America in 2017. During the survey, 40 percent of surveyed marketers stated that metrics and measurement was a problem for them when it comes to mobile marketing.
Leading barriers to implementing mobile marketing in North America in 2017
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| Share of respondents | |
|---|---|
| Metrics and measurement | 40% |
| Fragmentation of mobile ecosystem | 32% |
| Internal challenges and silos | 28% |
| Ad blocking | 22% |
| Consumer provacy concerns | 22% |
| Content creation for mobile | 21% |
| Ad fraud | 16% |
| Education | 15% |
| Guidelines and best practices | 14% |
| Budgets | 12% |
| Lack of mobile friendly sites | 12% |
| Poor quality mobile apps | 10% |
| Skills | 8% |
| Data pricing | 6% |
| Evangelism | 3% |
| Other | 10% |
| Share of respondents | |
|---|---|
| Metrics and measurement | 40% |
| Fragmentation of mobile ecosystem | 32% |
| Internal challenges and silos | 28% |
| Ad blocking | 22% |
| Consumer provacy concerns | 22% |
| Content creation for mobile | 21% |
| Ad fraud | 16% |
| Education | 15% |
| Guidelines and best practices | 14% |
| Budgets | 12% |
| Lack of mobile friendly sites | 12% |
| Poor quality mobile apps | 10% |
| Skills | 8% |
| Data pricing | 6% |
| Evangelism | 3% |
| Other | 10% |
© Statista 2019
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Sources: WARC; MMA; Taptica
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by Statista Research Department,
last edited
Mar 16, 2015
The statistic presents the leading barriers to implementing mobile marketing in North America in 2017. During the survey, 40 percent of surveyed marketers stated that metrics and measurement was a problem for them when it comes to mobile marketing.
- Sources
- WARC; MMA; Taptica
- Show further sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- March 2015
- Region
- North America
- Survey time period
- 2017
- Supplementary notes
- The source did not provide information on the sample or exact date of survey.
Source
- Sources
- WARC; MMA; Taptica
- Show further sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- March 2015
More information
- Region
- North America
- Survey time period
- 2017
- Supplementary notes
- The source did not provide information on the sample or exact date of survey.
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