Leading barriers to implementing mobile marketing in North America in 2017

Mobile marketing implementation barriers in North America 2017 The statistic presents the leading barriers to implementing mobile marketing in North America in 2017. During the survey, 40 percent of surveyed marketers stated that metrics and measurement was a problem for them when it comes to mobile marketing.
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Share of respondents
Metrics and measurement40%
Fragmentation of mobile ecosystem32%
Internal challenges and silos28%
Ad blocking22%
Consumer provacy concerns22%
Content creation for mobile21%
Ad fraud16%
Education15%
Guidelines and best practices14%
Budgets12%
Lack of mobile friendly sites12%
Poor quality mobile apps10%
Skills8%
Data pricing6%
Evangelism3%
Other10%
Share of respondents
Metrics and measurement40%
Fragmentation of mobile ecosystem32%
Internal challenges and silos28%
Ad blocking22%
Consumer provacy concerns22%
Content creation for mobile21%
Ad fraud16%
Education15%
Guidelines and best practices14%
Budgets12%
Lack of mobile friendly sites12%
Poor quality mobile apps10%
Skills8%
Data pricing6%
Evangelism3%
Other10%
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Description Source More information
The statistic presents the leading barriers to implementing mobile marketing in North America in 2017. During the survey, 40 percent of surveyed marketers stated that metrics and measurement was a problem for them when it comes to mobile marketing.
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Release date
March 2015
Region
North America
Survey time period
2017
Supplementary notes
The source did not provide information on the sample or exact date of survey.

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