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Mobile marketing implementation barriers in North America 2017
Mobile marketing implementation barriers in North America 2017
Leading barriers to implementing mobile marketing in North America in 2017
The statistic presents the leading barriers to implementing mobile marketing in North America in 2017. During the survey, 40 percent of surveyed marketers stated that metrics and measurement was a problem for them when it comes to mobile marketing.
Leading barriers to implementing mobile marketing in North America in 2017
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| Share of respondents | |
|---|---|
| Metrics and measurement | 40% |
| Fragmentation of mobile ecosystem | 32% |
| Internal challenges and silos | 28% |
| Ad blocking | 22% |
| Consumer provacy concerns | 22% |
| Content creation for mobile | 21% |
| Ad fraud | 16% |
| Education | 15% |
| Guidelines and best practices | 14% |
| Budgets | 12% |
| Lack of mobile friendly sites | 12% |
| Poor quality mobile apps | 10% |
| Skills | 8% |
| Data pricing | 6% |
| Evangelism | 3% |
| Other | 10% |
| Share of respondents | |
|---|---|
| Metrics and measurement | 40% |
| Fragmentation of mobile ecosystem | 32% |
| Internal challenges and silos | 28% |
| Ad blocking | 22% |
| Consumer provacy concerns | 22% |
| Content creation for mobile | 21% |
| Ad fraud | 16% |
| Education | 15% |
| Guidelines and best practices | 14% |
| Budgets | 12% |
| Lack of mobile friendly sites | 12% |
| Poor quality mobile apps | 10% |
| Skills | 8% |
| Data pricing | 6% |
| Evangelism | 3% |
| Other | 10% |
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Description
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The statistic presents the leading barriers to implementing mobile marketing in North America in 2017. During the survey, 40 percent of surveyed marketers stated that metrics and measurement was a problem for them when it comes to mobile marketing.
Show more- Show sources information
- Show publisher information
- Release date
- March 2015
- Region
- North America
- Survey time period
- 2017
- Supplementary notes
- The source did not provide information on the sample or exact date of survey.
Source
- Show sources information
- Show publisher information
- Release date
- March 2015
More information
- Region
- North America
- Survey time period
- 2017
- Supplementary notes
- The source did not provide information on the sample or exact date of survey.
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