Mobile marketing implementation barriers in North America 2017

Published by Statista Research Department, Oct 10, 2018
The statistic presents the leading barriers to implementing mobile marketing in North America in 2017. During the survey, 40 percent of surveyed marketers stated that metrics and measurement was a problem for them when it comes to mobile marketing.

Leading barriers to implementing mobile marketing in North America in 2017

Share of respondents
Metrics and measurement40%
Fragmentation of mobile ecosystem32%
Internal challenges and silos28%
Ad blocking22%
Consumer provacy concerns22%
Content creation for mobile21%
Ad fraud16%
Education15%
Guidelines and best practices14%
Budgets12%
Lack of mobile friendly sites12%
Poor quality mobile apps10%
Skills8%
Data pricing6%
Evangelism3%
Other10%
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Additional Information

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Sources

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Release date

March 2015

Region

North America

Survey time period

2017

Supplementary notes

The source did not provide information on the sample or exact date of survey.

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