The statistic presents the use of different types of mobile advertising inventory in the United States as of January 2015. During the survey, 14 percent of responding marketers stated mobile search advertising was the second most important inventory type for their campaigns.
What types of mobile inventory are the most important to your mobile ad campaigns?
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Single Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access
Corporate solution including all features.
* Prices do not include sales tax.
Further Content: You might find this interesting as well
Statistics
- Types of mobile ads recalled by mobile device owners in Mexico in 2012
- Key objectives of mobile advertising activities in the U.S. in 2011 and 2013
- Mobile advertising budget allocation in the U.S. 2014
- Key objectives of mobile advertising activity by industry in the U.S. in 2011
- Projected change of U.S. companies' mobile advertising budget over two years 2015
- Mobile marketing implementation barriers in North America 2017
- Mobile advertising strategy adoption in the U.S. in 2011, by size of business
- Benefits of mobile advertising in the U.S. 2015
- Mobile advertising strategy integration in the U.S. in 2011, by geographic focus
- Integration of mobile in the advertising strategy in the U.S. 2013, by marketer type
- Satisfaction levels with mobile ads among marketers in the U.S. 2015
- Satisfaction with creative agencies in mobile advertising in the U.S. in 2013
- Projected importance of mobile devices over the next two years in the U.S. as of 2011
- Satisfaction with media buying agencies in mobile advertising in the U.S. in 2011
- Mobile advertising strategy adoption in the U.S. in 2011, by industry
- Use of media buying agencies for mobile advertising in the U.S. 2011, by industry
- Use of creative agencies for mobile advertising in the U.S. in 2011, by industry
- U.S. SMBs: mobile marketing tactics used 2016
- Survey on receptiveness to mobile advertising in Finland 2016, by form of advertising
- Share of people finding travel products on TV or internet in Japan 2018
Ovum. (March 16, 2015). What types of mobile inventory are the most important to your mobile ad campaigns? [Graph]. In Statista. Retrieved March 02, 2021, from https://www.statista.com/statistics/245985/mobile-advertising-use-of-different-types-of-mobile-inventory-in-the-us/
Ovum. "What types of mobile inventory are the most important to your mobile ad campaigns?." Chart. March 16, 2015. Statista. Accessed March 02, 2021. https://www.statista.com/statistics/245985/mobile-advertising-use-of-different-types-of-mobile-inventory-in-the-us/
Ovum. (2015). What types of mobile inventory are the most important to your mobile ad campaigns?. Statista. Statista Inc.. Accessed: March 02, 2021. https://www.statista.com/statistics/245985/mobile-advertising-use-of-different-types-of-mobile-inventory-in-the-us/
Ovum. "What Types of Mobile Inventory Are The Most Important to Your Mobile Ad Campaigns?." Statista, Statista Inc., 16 Mar 2015, https://www.statista.com/statistics/245985/mobile-advertising-use-of-different-types-of-mobile-inventory-in-the-us/
Ovum, What types of mobile inventory are the most important to your mobile ad campaigns? Statista, https://www.statista.com/statistics/245985/mobile-advertising-use-of-different-types-of-mobile-inventory-in-the-us/ (last visited March 02, 2021)