Premium display ad sales in Japan 2013-2018

The statistic presents real-time bidding-based and non-real-time-bidding based premium display advertising spending in Japan in 2013 as well as a forecast until 2018. International Data Corporation projected that the RTB-based spending would amount to around 251.7 million U.S. dollars in 2016.

RTB-based and non-RTB-based premium display advertising spending in Japan from 2013 to 2018

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Release date

March 2014



Survey time period

2012 and 2013

Supplementary notes

* Forecast.
Figures for "non-RTB-based" were calculated using figures for "RTB-based" and "total" from the source document.

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