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Type of TV set use during primetime in the U.S. 2004-2015

This statistic has been taken from the GfK report 'How People Use Primetime TV 2015'. The graph presents the ways TV viewers used their TV set during 8 to 9 pm primetime hour in the United States from 2004 to 2015. According to GfK, eight percent of respondents used their TV to play a videogame in 2012.


The 'How People Use Primetime TV 2015' report from The Home Technology Monitor™—GfK’s respected media technology research service – documents the audience’s use of television during primetime. It shows changes in primetime TV usage since 2004. The study looks at how people perceive their typical television behavior by detailing their primetime TV use yesterday. The report also explores attitudes towards primetime advertising.


The GfK Group, founded 1934 in Germany, is the fourth largest market research organization in the world, operating in more than 100 countries across the world with over 10,000 employees.

Type of TV set use during primetime in the United States from 2004 to 2015

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Release date

September 2015


United States

Survey time period

2004 to 2015

Number of respondents

2004: n=401; 2008: n=326; 2012: n=284; 2015: n=288

Age group

18-49 years

Special properties

TV set users in hour

Method of interview

Online survey

Supplementary notes

* The source define playback as DVR recordings, pay TV VoD, DVD/Blu-ray discs or DVR.
The question was phrased by the source as follows: "When you used a TV set yesterday in the 8 to 9 PM ET/PT (7 to 8 PM CT/MT) time period, what did you use it for?"

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