The graph presents the share of live TV viewing in primetime in the United States in 2018, by age group. According to the source, 81 percent of adults aged 18 to 24 watched primetime television live in the United States in 2018.
Share of live TV viewing in primetime in the United States in 2018, by age group
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Video Advertising Bureau. (December 4, 2018). Share of live TV viewing in primetime in the United States in 2018, by age group [Graph]. In Statista. Retrieved February 09, 2025, from https://www.statista.com/statistics/246238/type-of-tv-set-use-during-primetime-in-the-us-by-generation/?__sso_cookie_checker=failed
Video Advertising Bureau. "Share of live TV viewing in primetime in the United States in 2018, by age group." Chart. December 4, 2018. Statista. Accessed February 09, 2025. https://www.statista.com/statistics/246238/type-of-tv-set-use-during-primetime-in-the-us-by-generation/?__sso_cookie_checker=failed
Video Advertising Bureau. (2018). Share of live TV viewing in primetime in the United States in 2018, by age group. Statista. Statista Inc.. Accessed: February 09, 2025. https://www.statista.com/statistics/246238/type-of-tv-set-use-during-primetime-in-the-us-by-generation/?__sso_cookie_checker=failed
Video Advertising Bureau. "Share of Live Tv Viewing in Primetime in The United States in 2018, by Age Group." Statista, Statista Inc., 4 Dec 2018, https://www.statista.com/statistics/246238/type-of-tv-set-use-during-primetime-in-the-us-by-generation/?__sso_cookie_checker=failed
Video Advertising Bureau, Share of live TV viewing in primetime in the United States in 2018, by age group Statista, https://www.statista.com/statistics/246238/type-of-tv-set-use-during-primetime-in-the-us-by-generation/?__sso_cookie_checker=failed (last visited February 09, 2025)
Share of live TV viewing in primetime in the United States in 2018, by age group [Graph], Video Advertising Bureau, December 4, 2018. [Online]. Available: https://www.statista.com/statistics/246238/type-of-tv-set-use-during-primetime-in-the-us-by-generation/?__sso_cookie_checker=failed