Athletic footwear revenue in the United States 2015-2017

The market for athletic footwear in the United States was worth around 19.6 billion U.S. dollars in 2017, up from 17.5 billion U.S. dollars in 2016.

Most Popular Athletic Footwear Brands

The athletic footwear market in the United States is highly concentrated, with a few powerful brands generating the vast majority of sales. Some 35.6 percent of the market is attributed to Nike shoes, making Nike the most popular athletic footwear brand in the United States. Michael Jordan branded athletic shoes, which are also owned by Nike, make up about 16 percent of the market. Other popular brands in the United States include Adidas, Sketchers, and New Balance.

Footwear Retail in the U.S.

Over the last several years, retail sales of shoe stores in the United States have had a tendency to peak in August and December. August is a popular time of year for back to school shopping, which could explain the increase in shoe sales during that month, and the peak in shoe sales in December is most likely due to the holiday season.

Market size of the athletic footwear industry in the United States from 2015 to 2017

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Release date

February 2018


United States

Survey time period

2015 to 2017

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