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Digital advertising spending worldwide from 2015 to 2017
(in billion U.S. dollars)
Digital ad spend worldwide 2015-2017
Published by A. Guttmann, Oct 16, 2018
The timeline shows digital advertising expenditure worldwide in 2015 and 2016, with a forecast for 2017. The source projected the spending would reach 204 billion U.S. dollars in 2017. Digital ad market is expected to grow 10.9 percent annually between 2016 and 2021. The total global ad market was estimated at 511 billion U.S. dollars in 2017, with the 2017 growth rate amounting to 3.6 percent on 2016.
Digital advertising spending worldwide from 2015 to 2017
(in billion U.S. dollars)
Revenue in billion U.S. dollars
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Release date

June 2017

Region

Worldwide

Survey time period

2016

Supplementary notes

Figures are estimates.

Digital ad spend worldwide 2015-2017
Published by A. Guttmann, Oct 16, 2018
The timeline shows digital advertising expenditure worldwide in 2015 and 2016, with a forecast for 2017. The source projected the spending would reach 204 billion U.S. dollars in 2017. Digital ad market is expected to grow 10.9 percent annually between 2016 and 2021. The total global ad market was estimated at 511 billion U.S. dollars in 2017, with the 2017 growth rate amounting to 3.6 percent on 2016.
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