Which of the following mobile gaming purchase activities have you performed in the last year?

Mobile gaming purchase activities in 2012 This statistic gives information on the factors influencing increased mobile game play by U.S. and UK mobile gamers in 2012. During the survey, it was found that 70 percent of the respondents found the availability of more free games as the most important factor in the increase of their game play.
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Percentage of respondents
Upgraded a free game trial or free game app to a paid version37%
Upgraded a free ad-supported game to an ad-free paid version18%
Purchased game content for a mobile game that you originally obtained for free16%
Purchased game content for a mobile game that you originally purchased11%
Purchased in-game currency with actual money to acquire items or services for a free-to-play mobile game10%
Purchased in-game currency with actual money to acquire items or services for a bought mobile game5%
None of the above49%
Percentage of respondents
Upgraded a free game trial or free game app to a paid version37%
Upgraded a free ad-supported game to an ad-free paid version18%
Purchased game content for a mobile game that you originally obtained for free16%
Purchased game content for a mobile game that you originally purchased11%
Purchased in-game currency with actual money to acquire items or services for a free-to-play mobile game10%
Purchased in-game currency with actual money to acquire items or services for a bought mobile game5%
None of the above49%
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Description Source More information
This statistic gives information on the factors influencing increased mobile game play by U.S. and UK mobile gamers in 2012. During the survey, it was found that 70 percent of the respondents found the availability of more free games as the most important factor in the increase of their game play.
Show more
Release date
August 2012
Region
United Kingdom, United States
Survey time period
April 25, 2012 to May 1, 2012
Number of respondents
1,004 respondents
Age group
18 years and older
Special properties
Mobile gamers
Method of interview
Online survey
Supplementary notes
U.S. n = 602, UK n = 402
Phone only n = 675, tablet only n = 117, phone and tablet n = 212

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