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Global e-commerce social traffic and GMV H1 2018, by source

Global e-commerce social traffic and GMV H1 2018, by source

Name: Global e-commerce social traffic and GMV H1 2018, by source
Creator: Statista

Distribution of global online retail website social traffic and GMV as of 1st half 2018, by source

This statistic presents the distribution of global online retail website social traffic and GMV in the first half of 2018, sorted by medium. During the measured period, online shopper traffic via Facebook accounted for 78 percent of visits and 74 percent of e-retail GMV.

Distribution of global online retail website social traffic and GMV as of 1st half 2018, by source

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	Visits	GMV
Facebook	78%	74%
Instagram	12%	14%
Other	8%	10%
YouTube	2%	1%

	Visits	GMV
Facebook	78%	74%
Instagram	12%	14%
Other	8%	10%
YouTube	2%	1%