Global e-commerce social traffic and GMV H1 2018, by source

Published by J. Clement, Mar 6, 2019
This statistic presents the distribution of global online retail website social traffic and GMV in the first half of 2018, sorted by medium. During the measured period, online shopper traffic via Facebook accounted for 78 percent of visits and 74 percent of e-retail GMV.

Distribution of global online retail website social traffic and GMV as of 1st half 2018, by source

VisitsGMV
Facebook78%74%
Instagram12%14%
Other8%10%
YouTube2%1%
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Source

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Release date

January 2019

Region

Worldwide

Survey time period

H1 2018

Supplementary notes

The analysis set accounts for more than 1 billion shopping visits and more than 20 million transactions. This global data set includes results from digital commerce sites across more than 2,500 retail sites that span 37 countries. The top five countries — United States, United Kingdom, Germany, France, and Canada — represent approximately 61% of the sites.

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