This statistic presents the distribution of global online retail website social traffic and GMV in the first half of 2018, sorted by medium. During the measured period, online shopper traffic via Facebook accounted for 78 percent of visits and 74 percent of e-retail GMV.
Distribution of global online retail website social traffic and GMV as of 1st half 2018, by source
The analysis set accounts for more than 1 billion shopping visits and more than 20
million transactions. This global data set includes results from digital commerce sites
across more than 2,500 retail sites that span 37 countries. The top five countries —
United States, United Kingdom, Germany, France, and Canada — represent
approximately 61% of the sites.
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Salesforce Research. (January 9, 2019). Distribution of global online retail website social traffic and GMV as of 1st half 2018, by source [Graph]. In Statista. Retrieved June 03, 2020, from https://www.statista.com/statistics/246877/social-networking-referral-visits-to-retail-apparel-websites/
Salesforce Research. "Distribution of global online retail website social traffic and GMV as of 1st half 2018, by source." Chart. January 9, 2019. Statista. Accessed June 03, 2020. https://www.statista.com/statistics/246877/social-networking-referral-visits-to-retail-apparel-websites/
Salesforce Research. (2019). Distribution of global online retail website social traffic and GMV as of 1st half 2018, by source. Statista. Statista Inc.. Accessed: June 03, 2020. https://www.statista.com/statistics/246877/social-networking-referral-visits-to-retail-apparel-websites/
Salesforce Research. "Distribution of Global Online Retail Website Social Traffic and Gmv as of 1st Half 2018, by Source." Statista, Statista Inc., 9 Jan 2019, https://www.statista.com/statistics/246877/social-networking-referral-visits-to-retail-apparel-websites/
Salesforce Research, Distribution of global online retail website social traffic and GMV as of 1st half 2018, by source Statista, https://www.statista.com/statistics/246877/social-networking-referral-visits-to-retail-apparel-websites/ (last visited June 03, 2020)
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