Average expected spending on holiday gifts in the U.S. 2006-2024

In 2024, consumers in the United States expected to spend over one thousand U.S. dollars on holiday gifts on average. This is the first time the projected spending estimate reached that one thousand-dollar-mark.

Holiday shopping

The Christmas, or holiday season, is the single most critical sales period of the year for many retailers: this period includes days, such as Black Friday and Cyber Monday, and an increasing amount of Americans also shop online during this busy time. An incredible shopping hubbub is produced during this period, with a staggering 95 percent of U.S. consumers having said they intended to buy something during the Christmas season in 2024.

Gift cards and vouchers

Christmas is a public holiday in the United States and is celebrated on December 25th each year. It is known as a big economic stimulus for many people to purchase Christmas gifts for their beloved family and friends. After Christmas and New Year’s Eve, retail sales often peak again in January as many people redeem their received Christmas gift cards and vouchers. In fact, over half of U.S. consumers planned to buy gift cards or gift certificates for others. It is a popular gifting option, with many Americans indicating that it can be very convenient.