U.S. CPG market: coupon distribution by media type 2011-2014

Published by Statista Research Department, Feb 11, 2015
This statistic shows the U.S. Consumer Packaged Goods (CPG) coupon distribution volume from 2011 to 2014, by media type. In 2011, around 89.4 percent of such coupons were distributed via free standing insert formats.

Percentage of U.S. Consumer Packaged Goods (CPG) coupon distribution volume from 2011 to 2014, by media type

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Source

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Release date

February 2015

Region

United States

Survey time period

2011 to 2014

Method of interview

Online survey

Supplementary notes

* All other media include handout direct mail, magazines, in/on pack and cross-ruff, all handouts and remaining, which includes newspaper, all digital formats, military and miscellaneous, where no individual media format exceeds one share point of the total market.
Projections based upon NCH measurements and proprietary modeling of market activity.
Retailer in-ads excluded.

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