Integration of mobile into the marketing mix in the United States in 2011

The statistic presents the integration of mobile into the marketing mix at U.S. companies in 2011. Among the surveyed marketers, 39 percent stated mobile had not been integrated into the marketing mix at their companies in 2011.

Did you integrate mobile into your marketing mix in any form in 2011?

Share of respondents
Yes57%
No39%
Don't know/no anwser3%
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Source

Release date

August 2012

Region

United States

Survey time period

April 6 to May 4, 2012

Number of respondents

n = 863 professional marketers

Method of interview

Online survey

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Statistics on "Mobile marketing in the U.S."

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